eToro Rolls Out AI Agent Trading Feature for Retail Investors

eToro just launched something big. The trading platform now lets users hand over their portfolios to AI agents that can buy, sell, and manage positions without constant human oversight, marking a pretty bold move into automated investing territory.

The new feature, called Agent Portfolios, creates a separate sub-account where users can connect AI agents through specialized API keys. You can start with just $200, which makes it accessible for most retail traders. The AI agents work within boundaries you set – they can execute trades, monitor your balance, and manage positions, but they can’t go beyond your risk limits. It’s basically like having a robot trader that follows your rules while you sleep or work your day job.

eToro’s timing looks smart here.

Last year, the company saw AI tool usage jump 46% among its clients, showing people really want this stuff. The rollout builds on eToro’s earlier AI work, including their “Tori” AI companion that helped users navigate the platform. CEO Yoni Assia has been pushing hard to democratize advanced trading tools, and Agent Portfolios seems like the next logical step.

How Agent Portfolios Actually Work

Setting up these AI agents doesn’t require coding skills. Users can configure everything through eToro’s desktop app or chat directly with the system to get started. The feature expands eToro’s social trading model – instead of just copying human traders, you can now deploy AI agents with real money.

And the platform wants developers to build on top of it. By opening up API access for AI agents, eToro’s creating what could become a marketplace for automated trading strategies. Developers can test their algorithms with actual capital, while users get access to sophisticated trading bots they couldn’t build themselves.

But eToro’s moving faster than its competitors. Interactive Brokers, Charles Schwab, and Fidelity are still being cautious about consumer-facing AI trading tools. They’re mostly exploring AI for internal processes rather than letting customers automate their trades.

Market Expansion and Competition

The Agent Portfolios launch coincides with eToro’s push into Asian markets, particularly Singapore and Hong Kong. On March 15, the company announced bigger marketing efforts in these regions, betting that automated trading will catch on there. Asian markets tend to embrace fintech innovations faster, so it makes sense as a testing ground. Market participants tracking BNP Paribas Rolls Out Six Crypto will find additional context here.

eToro’s quarterly report from earlier this month showed new user registrations up 30% in the first quarter of 2026. The company credits AI-driven features for attracting tech-savvy investors who want more sophisticated tools than basic buy-and-hold strategies.

Chief Innovation Officer Ronen Assia said Agent Portfolios isn’t just about technology – it’s about giving retail investors access to institutional-grade strategies. “We’re enabling them to leverage sophisticated strategies previously accessible only to institutional investors,” he said on March 26, 2026. The democratization angle is central to eToro’s pitch.

Meanwhile, competitors are watching closely. A JPMorgan report from March 20 called eToro’s AI integration a potential “game-changer” that could force traditional financial institutions to speed up their own AI development. Charles Schwab has been running internal AI tests since mid-2025, but hasn’t launched anything public yet.

eToro’s European Managing Director Ido Cohen confirmed the company is working on localized AI solutions for different European countries. Those are expected to roll out by the end of 2026, tailored to meet specific regulatory requirements in each market.

The Agent Portfolios feature builds on eToro’s Alpha Portfolios from 2024, which used machine learning for thematic investments. By continuously adding AI capabilities, eToro’s positioning itself as the go-to platform for automated retail trading. This development aligns with SEC Cuts CAT Costs After Industry, highlighting broader market trends.

No word yet on how regulators will respond to AI agents making trades for regular consumers. eToro hasn’t provided additional comments about potential regulatory hurdles or safety measures beyond the basic risk limits users can set.