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The code WELOVECOINT offers a 20% discount on three-day tickets for the SHAKA Festival. Only one hundred tickets are available. The festival kicks off on September 24, 2026, at the Cité de l’Océan in Biarritz.
The Regular price is 190 euros. With the code, it drops to around 152 euros. Not a huge difference, but it’s the last available discount tier — the Early Bird tickets sold out long ago. After this, the next price level is called Last Wave, and it will be more expensive. The organizers have structured their ticket sales in progressive tiers to encourage early decision-making, and frankly, it works quite well. The discount is valid until September 26, 2026, or until the 100 allocated tickets are sold out — whichever comes first.
Two thousand five hundred attendees are expected. That’s significant.
Not a Conference, Not Exactly
SHAKA is marketed as an anti-conference event. Founders, CTOs, investors, creators — all gathered in a setting that is nothing like the usual PowerPoint panel. The idea is to break away from the classic format to encourage real conversations. The effectiveness of this approach can be debated, but the concept has been attracting people for several editions.
The event was previously called NFT Biarritz before becoming SHAKA in 2022. The renaming wasn’t just cosmetic. The organizers expanded the scope to include artificial intelligence and tech in general, not just blockchain and NFTs. As a result, the audience has diversified. Developers, investors, startups, finance professionals — all in the same place for three days. More than 80 speakers are scheduled, including Paul Midy and Rachel Delacour, among other figures from the tech and financial sectors.
The program begins with the SHAKA Awards. Then comes a day of surfing and yoga — not just an anecdotal recreational break, but an intentionally integrated activity to foster interactions outside the formal professional context. The organizers clearly believe that the best connections are made outside the conference room. The edition concludes with a walk to the Biarritz lighthouse.
The SHAKATHON and the Startup Challenge
From September 24 to 25, the SHAKATHON runs concurrently. It’s a hackathon for developers, focused on projects that combine AI, blockchain, and hardware. Participants take ideas and push them toward concrete solutions in a limited time. A classic hackathon format, but in a setting that is not a typical convention center — it changes the energy.
The SHAKA Startup Challenge is something else. Selected startups have a few minutes to pitch in front of investors and accelerators. No long presentations, no endless Q&A — just a few minutes to convince. It’s stressful, probably effective, and clearly designed to attract ambitious projects seeking funding or visibility. For a young company in AI or blockchain, this type of exposure in front of a qualified audience is often worth much more than the ticket price.
The three-day ticket covers meals, drinks, and activities for the entire duration of the festival. Transport and accommodation are the participants’ responsibility — Biarritz in September is manageable logistically, but planning is necessary. The organizers also specify that the presence of partner platforms and exhibitors does not constitute an explicit endorsement on their part, and some services may be restricted depending on jurisdictions. A standard mention, but useful to note for participants coming from regions with specific regulations on crypto or financial services.
It’s unclear how many tickets remain in the 100-ticket quota. The source does not provide real-time numbers on this.
Biarritz as a Tech Playground
Choosing Biarritz is no accident. For several years, the city has attracted a tech and crypto scene looking to break away from the usual hubs — Paris, London, Geneva. The ocean, surf, and Basque Country setting plays a role in positioning the festival as an experience, not just a professional event. That’s probably why the surf-yoga-lighthouse walk format is not seen as filler but as part of the product.
And it works. The 2026 edition aims for 2,500 attendees, placing SHAKA in a category of medium-sized tech events but dense in participant quality — not a mega-fair where you get lost, nor a small meetup of 50 people. The size is probably calculated to maintain a tight networking aspect.
The code WELOVECOINT, 100 tickets, approximately 152 euros all-inclusive meals and activities. After the quota is exhausted or after September 26, the Last Wave rate takes over.
Frequently Asked Questions
Until when is the WELOVECOINT code valid for the SHAKA Festival?
The code is valid until September 26, 2026, or until the 100 tickets allocated to this discount are sold out — whichever of the two criteria is met first cancels the offer.
What exactly does the three-day SHAKA Festival ticket include?
The ticket covers meals, drinks, activities, and evening events for the three days of the festival at the Cité de l’Océan in Biarritz. Transport and accommodation are the participants’ responsibility.
What is the SHAKATHON at the SHAKA Festival?
The SHAKATHON is a hackathon for developers taking place from September 24 to 25, focused on projects combining AI, blockchain, and hardware, aiming to turn ideas into concrete solutions in a limited time.
Why It Matters
The SHAKA Festival's limited-time discount reflects broader trends in the event industry, where early bird pricing often creates urgency among attendees, particularly in niche markets like crypto and tech. The swift sell-out of early tickets indicates strong demand, which may influence pricing strategies for similar events in the future. Additionally, the focus on experiential offerings in the crypto space underscores the importance of community engagement and networking opportunities for enthusiasts and investors alike.
