Altcoins News
By Julie Binoche
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Advertising Revenue at Risk. Advertising is the lifeblood of big tech. Google's search ads, Amazon's product placements,…
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No Official Response Yet. Google, Amazon and Facebook haven't said anything publicly about strategies to deal with AI agents.
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What Comes Next. Hoskinson's comments point to a broader industry reckoning.
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The CEO of Input Output, the firm behind Cardano, says Google, Amazon and Facebook are deeply worried about AI agents and what they mean for advertising.
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Charles Hoskinson, who runs Input Output, didn't mince words about the discomfort inside these tech giants.
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Advertising is the lifeblood of big tech. Google's search ads, Amazon's product placements, Facebook's targeted campaigns—all of it relies on human users behaving in predictable…
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The shift isn't hypothetical anymore. AI agents are already handling tasks like booking flights, ordering groceries, managing schedules.
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Hoskinson sees this as a fundamental change in how digital platforms operate. It's not just about lost ad clicks. It's about a complete rethinking of engagement.
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The absence of disclosed plans suggests these companies are in assessment mode. They're watching, waiting, trying to understand how fast AI agents will proliferate and what that…
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Related: SEC Hits 21 People in Decade-Long Law Firm Insider Trading Ring
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Data collection is another wrinkle. AI agents don't leave the same digital footprints humans do. They don't browse randomly or reveal preferences through search history.
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The concern isn't just immediate revenue loss. It's the long-term implications of AI agents changing how users interact with digital platforms entirely.
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Hoskinson's comments point to a broader industry reckoning. Tech companies built their fortunes on human behavior being consistent and exploitable.
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Innovation is the only path forward, but it's unclear what that looks like yet. Do tech companies try to advertise to AI agents differently?
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The unpredictable nature of AI agents means tech companies can't just tweak their existing models. They might need to rebuild from scratch.
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