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Japanese investment firm Metaplanet has added another 797 BTC to its growing crypto treasury, spending approximately $93.6 million amid Bitcoin’s continued rally to new all-time highs. The firm’s CEO, Simon Gerovich, confirmed the latest acquisition in a post on X (formerly Twitter), revealing that the Bitcoin was purchased at an average price of $117,451 per coin. This latest tranche pushes Metaplanet’s total Bitcoin holdings to 16,352 BTC, acquired at a total cost of approximately $1.64 billion.
“Another week, another tranche,” Gerovich said in his post, signaling the firm’s consistent Bitcoin acquisition strategy.
Bitcoin Rally Fuels Institutional Accumulation
The latest purchase comes as Bitcoin (BTC) continues its upward trajectory. The cryptocurrency has repeatedly set new all-time highs over the past week and is currently trading around $120,754, up 2.5% in the last 24 hours, according to data from The Block.
With Bitcoin gaining momentum, institutional investors like Metaplanet are doubling down on their BTC treasury strategies, reinforcing the narrative that Bitcoin is solidifying its role as a digital reserve asset.
Metaplanet Now Holds Over 16,000 BTC
With its latest acquisition, Metaplanet ranks as the fifth-largest publicly listed corporate holder of Bitcoin globally. The top five as tracked by bitcointreasuries.net now include:
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Strategy (Michael Saylor’s firm): 597,325 BTC
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Marathon Digital (MARA)
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Twenty One
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Riot Platforms
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Metaplanet: 16,352 BTC
Metaplanet’s rise through these ranks has been rapid, especially considering its pivot from a traditional hotel management company to a Bitcoin-focused treasury firm just last year.
Targeting Over 210,000 BTC by 2027
Last month, Metaplanet revealed an ambitious new goal: to hold over 210,000 BTC by the end of 2027. This would place it ahead of even the largest current institutional holders, including Saylor’s Strategy.
To support this target, the company is exploring leveraged strategies, including borrowing against its BTC holdings to fund strategic acquisitions.
In a recent interview with the Financial Times, Gerovich likened the current environment to a “Bitcoin gold rush.” He suggested that the company plans to branch out into digital financial services and other cash-generating sectors, although these plans remain in early development.
Financial Performance Surging Alongside BTC
Metaplanet’s bold crypto pivot is already yielding results. According to its Q2 2025 earnings report, the company posted revenue of nearly 1.1 billion yen (approximately $7.6 million)—a 42.4% year-over-year increase. This growth is primarily attributed to Bitcoin-related activities, including appreciation of its BTC reserves and BTC-backed financial instruments.
Stock Price Rises with Crypto Exposure
As of Monday afternoon in Japan, Metaplanet’s stock rose 1% to 1,580 yen ($10.70), according to Yahoo Finance data. The company’s share price has become increasingly correlated with Bitcoin’s performance, a trend seen among other crypto-heavy public firms such as MicroStrategy and Coinbase.
Analysts believe that Metaplanet’s continued accumulation of Bitcoin—especially during periods of strength—may provide further upside potential to its share price in the medium to long term.
Bitcoin Price Outlook Remains Bullish
Bitcoin’s surge past $120,000 reflects heightened investor optimism, supported by ETF inflows, scarcity narratives, and global institutional adoption. Market watchers see BTC potentially targeting $130,000 and above if current trends continue.
Metaplanet’s aggressive BTC accumulation strategy is further evidence that corporate treasuries are beginning to see Bitcoin as a core reserve asset, similar to how gold was treated in traditional finance.
Conclusion: Metaplanet Strengthens Bitcoin Commitment
Metaplanet’s consistent accumulation strategy has positioned it as a leading institutional force in the Bitcoin ecosystem. With over 16,000 BTC held, ambitious goals for the next two years, and early revenue growth from its pivot, the company appears committed to being a cornerstone of corporate Bitcoin adoption in Asia.
As Bitcoin continues to climb, Metaplanet’s model of long-term accumulation, treasury optimization, and strategic investment may become a blueprint for other publicly traded firms navigating the new digital financial landscape.
