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Bitcoin Hits $117K as Trump and Sun Moves Amplify Crypto Momentum

Bitcoin all-time high

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Updated 12 months ago

Bitcoin surged to an all-time high of $117,000 on Thursday, driven by a combination of political alignment, growing institutional appetite, and supportive regulatory developments. The latest rally marks a 4.20% gain on the day, fueled by over $92.9 billion in daily trading volume, reflecting the strongest engagement from both institutional players and retail investors in months.

Adding to the momentum, Donald Trump Jr.’s recent $4 million investment in Thumzup Media is being closely watched. The media firm, which is actively diversifying its treasury into assets such as Bitcoin, Ethereum, Solana, Dogecoin, and XRP, reflects the Trump family’s deepening engagement with the cryptocurrency ecosystem. While the direct impact of this move may be limited in the short term, it signals a broader strategic alignment with blockchain technology and digital asset investment. More notably, it strengthens the family’s growing involvement in crypto ETFs and Web3-based media initiatives.

Justin Sun, the founder of TRON, also made headlines by pledging to purchase $100 million worth of Trump’s associated digital token ahead of a major token unlock event scheduled for July 19. Although the token has declined over 87% since January, Sun’s decision has reignited interest in the project and is being viewed as a calculated high-risk bet on political influence meeting decentralized finance. Sun previously attended a private crypto dinner hosted by Donald Trump, further underlining the confluence between political capital and crypto speculation.

This emerging intersection of crypto influencers, political figures, and financial innovation is injecting new energy into the market just as Bitcoin regains a dominant position. The timing of these moves couldn’t be more favorable, as macro conditions begin aligning with pro-crypto narratives, creating a feedback loop of rising price expectations and growing public interest.

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On the regulatory front, Europe is also showing signs of progress. The European Securities and Markets Authority (ESMA) has issued its review of Malta’s enforcement of the Markets in Crypto-Assets (MiCA) framework. While the report noted Malta’s solid resource allocation and regulatory intent, it concluded that the country’s crypto oversight “only partially met expectations.” Still, the broader message was one of regulatory evolution.

Malta currently hosts major crypto exchanges such as Bitpanda, Crypto.com, OKX, and ZBX. Under the ESMA’s guidance, Malta will be expected to enhance its compliance structure to align with MiCA standards. While no licenses are being revoked at this stage, the message is clear: harmonization is the next phase for crypto regulation across the European Union.

For Bitcoin, these regulatory developments carry long-term implications. As legal clarity improves, especially in MiCA-compliant jurisdictions, institutional investors—particularly in Europe—are more likely to increase exposure through structured and compliant investment vehicles. This adds to the appeal of Bitcoin not only as a store of value but also as a regulated, investable asset in traditional portfolios.

From a technical standpoint, Bitcoin’s current rally reflects a clean breakout from previous resistance levels. After consolidating around the $112,605 level for several weeks, Bitcoin has now breached the 0.5 Fibonacci retracement zone near $116,951. This key level, measured between the November lows and prior highs, often signals a mid-cycle breakout point.

Chart patterns support the bullish outlook. Bitcoin has formed a textbook “three white soldiers” formation on the daily chart, typically seen as a signal of strong buyer commitment and the beginning of a sustained trend. The cryptocurrency continues to move within a rising channel that began in March, supported by the 50-day simple moving average (SMA), currently holding at $106,913.

The relative strength index (RSI) is currently at 70, confirming bullish sentiment but also suggesting the market is nearing overbought territory. A short-term pullback to retest the $112,000–$113,000 zone is possible, and could serve as a healthy consolidation before the next leg up.

Traders are now watching the $121,378 level, which corresponds to the next Fibonacci target. A breakout pullback setup suggests that if buyers defend the $113K level, momentum could carry Bitcoin past $121K in the coming sessions.

Meanwhile, the hype surrounding the ongoing Bitcoin Hyper ($HYPER) presale continues to build. The project, touted as the first Bitcoin-native Layer 2 network powered by Solana Virtual Machine (SVM), has raised over $2 million of its $2.63 million presale target. With a current token price of $0.0122, the project merges Bitcoin’s security with Solana’s speed, promising fast and low-cost smart contract functionality, dApp integration, and token creation with seamless Bitcoin bridging.

Bitcoin Hyper aims to deliver real scalability without compromising decentralization, and its focus on Layer 2 architecture positions it as a potential game-changer. Audited by blockchain security firm Consult and backed by staking functionality, HYPER is expected to roll out fully by Q1 2026. The combination of meme appeal and practical utility has made it one of the most closely watched early-stage crypto projects this year.

As the market looks ahead, upcoming events like next week’s U.S. Consumer Price Index (CPI) report and “Crypto Week” in Washington are expected to act as major catalysts. Both could influence sentiment, regulation, and trading activity across crypto markets.

In summary, Bitcoin’s surge to $117,000 reflects more than just technical momentum—it’s the product of a favorable environment shaped by political support, strategic investment from key figures like Trump Jr. and Justin Sun, and ongoing regulatory developments that build long-term investor confidence. With forecasts targeting $121K and beyond, Bitcoin appears poised for continued strength, even as short-term volatility remains a factor.

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Julie Binoche

Julie is a renowned crypto journalist with a passion for uncovering the latest trends in blockchain and cryptocurrency. With over a decade of experience, she has become a trusted voice in the industry, providing insightful analysis and in-depth reporting on groundbreaking developments. Julie's work has been featured in leading publications, solidifying her reputation as a leading expert in the field.

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