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RAK Properties, one of the largest publicly listed real estate developers in the United Arab Emirates, has officially begun accepting cryptocurrency payments for property purchases. Buyers can now use Bitcoin (BTC), Ethereum (ETH), and Tether (USDT) to settle transactions, marking another milestone for digital assets in the UAE property market.
The initiative is being rolled out in partnership with Hubpay, a licensed fintech company under the Abu Dhabi Global Market (ADGM). Hubpay ensures that cryptocurrency payments are securely processed and instantly converted into UAE dirhams, which are then transferred to the developer’s account. This system protects RAK Properties from crypto volatility while offering greater flexibility to international buyers.
Targeting Digitally Savvy Global Investors
Executives at RAK Properties confirmed that the new payment option is designed to attract a broader pool of buyers, especially those who prefer digital assets for large-scale investments.
“Many international investors are now digitally and investment savvy. By allowing crypto payments, we’re ensuring our offerings align with the evolving needs of global clients,” said Rahul Jogani, Chief Financial Officer of RAK Properties.
The company is currently focused on its flagship development, the Mina Al Arab waterfront community, which is set to deliver more than 800 residential units by the end of 2025. The addition of crypto payment options is expected to enhance the appeal of these luxury properties to overseas investors seeking seamless, tech-driven transactions.
Hubpay Partnership Ensures Stability
One of the major concerns when accepting cryptocurrency is volatility. However, RAK Properties’ partnership with Hubpay eliminates that risk. Payments made in Bitcoin, Ethereum, or Tether are immediately converted into dirhams, ensuring that the developer’s financial records remain stable and unaffected by sudden market fluctuations.
Hubpay’s infrastructure also ensures compliance with regulatory standards in the UAE. Being a licensed entity under ADGM gives investors confidence that transactions are not only secure but also monitored under established financial guidelines.
Strong Profits Fuel Expansion
RAK Properties’ move into crypto payments comes at a time of solid financial performance. According to company reports, the developer recorded a net profit of AED 160 million ($43.6 million) in the first half of 2025, an increase of nearly 80% compared to the same period last year.
Its market capitalization currently stands at AED 4.7 billion (around $1.3 billion). Executives credit this growth to rising demand for properties in Ras Al Khaimah and ongoing efforts to improve accessibility for investors, both domestic and international.
By integrating cryptocurrency payments, the company aims to sustain its growth trajectory while expanding its global reach.
A Growing Trend in UAE Real Estate
RAK Properties is not the first developer in the UAE to embrace crypto. Other major players, including DAMAC Properties and Emaar, have already introduced digital currency payment options. Dubai’s land authority has also collaborated with fintech companies to streamline crypto-linked property transactions.
The UAE has been positioning itself as a forward-looking hub for digital innovation. By adopting crypto in real estate, developers are broadening access for international investors, particularly those who hold significant crypto portfolios.
Ras Al Khaimah’s Vision 2030
RAK Properties’ latest move also ties into Ras Al Khaimah’s Vision 2030, an economic growth strategy that focuses on attracting international investors and diversifying income sources. By enabling crypto payments, the emirate is signaling openness to global trends and positioning itself as a competitive destination for property buyers worldwide.
Market analysts note that such initiatives are likely to boost both the real estate sector and crypto adoption in the region. Ras Al Khaimah’s entry into the growing list of crypto-friendly emirates reinforces the UAE’s ambition to become a leading destination for real estate investment powered by digital finance.
Bitcoin Adoption Continues to Expand
The adoption of Bitcoin and other cryptocurrencies in real estate is part of a wider global trend. High-value industries such as property, automobiles, and luxury goods are increasingly opening up to crypto payments, which provide both flexibility and borderless accessibility for buyers.
With Bitcoin trading at over $111,000 in September 2025, its use in large transactions is becoming more common. For investors, using digital assets for real estate purchases can also serve as a way to diversify holdings while entering high-growth markets like the UAE.
Looking Ahead
RAK Properties’ acceptance of Bitcoin, Ethereum, and Tether is more than just a payment option—it represents a shift in financial strategy for developers in the region. By integrating crypto, the company is not only widening its investor base but also ensuring that Ras Al Khaimah stays aligned with the UAE’s broader push toward digital finance and innovation.
If current adoption trends continue, more real estate developers are likely to follow suit, making cryptocurrency a mainstream option for property investment across the UAE.
