Brazilian fintech firm Méliuz is doubling down on its Bitcoin strategy, introducing plans to invest another 150 million Brazilian reais ($26.5 million) in the world’s leading cryptocurrency. The move comes just weeks after the company made its first Bitcoin purchase, marking it as the first publicly listed firm in Brazil to adopt BTC as part of its treasury holdings.

The company’s aggressive shift into digital assets reflects a growing trend among traditional financial institutions and publicly traded companies embracing Bitcoin as a long-term store of value and treasury diversification tool.

A Bold Strategy for Brazil’s Fintech Leader

Earlier this month, Méliuz revealed it had spent approximately $28.5 million to acquire 274.52 BTC, becoming the first B3-listed firm to add Bitcoin to its balance sheet.

Now, the company says it intends to continue acquiring Bitcoin using new capital it plans to raise through a variety of financial strategies. According to a public statement, Méliuz is currently exploring several funding avenues to support this next round of BTC purchases.

These include the potential issuance of shares, convertible debt, or other financial instruments. All plans are currently under evaluation, and the company has stated that any final decision will align with regulatory standards and best practices in corporate governance.

Partnering With BTG Pactual for Bitcoin Expansion

To assist with its latest treasury initiative, Méliuz has partnered with BTG Pactual, a leading São Paulo-based investment bank. The financial institution will serve as the primary coordinator for the upcoming fundraising process, once Méliuz finalizes the structure and timing of its capital raise.

According to Marcio Loures Penna, the firm’s Director of Investor Relations and Corporate Governance, Méliuz may choose to issue either debt securities (convertible or non-convertible)  a primary public offering of common shares. The company is also considering the possibility of offering subscription bonuses as part of this fundraising round.

While the target remains 150 million reais, Penna added that Méliuz might increase the amount if market conditions present additional favorable opportunities.

No Set Timeline—Yet

Despite the Statement, Méliuz has not committed to a specific timeline for either its next BTC purchase or the capital-raising process. The company emphasized that it is still in the early stages of evaluating the appropriate financial route to take.

Still, confidence remains high. The company has already proven its commitment by executing its first significant BTC acquisition and securing majority shareholder approval to transform Méliuz into Brazil’s first Bitcoin treasury company.

At present, Méliuz holds approximately 320.2 BTC, valued at over $35 million based on recent market prices.

A Sign of Growing Bitcoin Adoption in Latin America

Méliuz’s move highlights a broader trend in Latin America, where increasing numbers of institutions are viewing Bitcoin as a hedge against inflation, currency instability, and global economic uncertainty.

While countries like El Salvador have embraced Bitcoin as legal tender, corporations like Méliuz are carving out their own path—focusing on corporate-level adoption through strategic asset allocation.

Founded in 2011, Méliuz offers cashback services, discount vouchers, and its own credit card product. The fintech company went public on the Brazilian B3 exchange in 2020 through a $103 million IPO.

Its decision to enter the Bitcoin space reflects both a bold financial vision and a recognition of Bitcoin’s growing legitimacy in global markets.

Governance and Transparency at the Core

Méliuz has pledged full transparency in its Bitcoin journey, promising to keep both shareholders and the broader market informed of any future developments. The company stated that all BTC-related activities will be conducted in compliance with Brazilian legislation and the highest standards of corporate governance.

Penna reiterated this commitment, noting that any forthcoming BTC acquisitions will follow “best practices and applicable regulatory frameworks.”

The Statement comes as Bitcoin continues to trade near all-time highs, with prices recently surpassing $109,000. For institutional investors like Méliuz, these developments only strengthen the case for Bitcoin as a strategic long-term asset.

Final Thoughts

With its latest plans to invest an additional $26.5 million in Bitcoin, Méliuz is signaling that its BTC strategy is not a one-off experiment, but a long-term shift in how the company approaches asset management. As the first publicly traded Brazilian company to adopt a Bitcoin treasury model, Méliuz may be paving the way for other firms in the region to follow suit.

In an era of global financial uncertainty and digital transformation, Méliuz’s Bitcoin bet may prove to be a strategic move with lasting impact—not just for its shareholders, but for Brazil’s evolving financial landscape.