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Fold Holdings has unveiled its highly anticipated Bitcoin rewards credit card, in collaboration with Visa and financial infrastructure provider Stripe. The card is designed to provide users with a seamless way to earn Bitcoin on everyday spending, with up to 3.5% back in Bitcoin and up to 10% rewards at select partner merchants.
The introduces marks a major step for Fold, which aims to bridge traditional finance with cryptocurrency adoption. Cardholders earn 2% Bitcoin back instantly on all purchases, with an additional 1.5% reward when using a Fold Checking Account. The enhanced rewards program allows up to 10% Bitcoin back at major retailers, including Amazon, Target, Home Depot, Uber, and Starbucks, among hundreds of others.
“Our credit card provides real Bitcoin rewards without requiring users to manage categories, stake tokens, or maintain exchange accounts,” said Fold CEO and founder Will Reeves. “Every purchase automatically earns Bitcoin, making it accessible to all consumers.”
Fold’s new card is part of the company’s broader consumer-focused suite, which includes banking, custody, exchange services, and debit options. The card leverages Stripe’s growing crypto payments infrastructure. Stripe reported handling more than $3.1 billion in transaction volume and distributing over $83 million in Bitcoin rewards. The firm also revealed it holds 1,485 BTC in its treasury, valued at approximately $167 million.
Visa continues to support crypto-based rewards programs, enabling companies like Fold to integrate digital asset incentives directly into card offerings. Visa has now facilitated nearly $1 billion in annualized stablecoin transaction volume, a nearly fourfold increase from earlier this year.
Despite the card’s attractive rewards, Fold’s stock price dropped sharply following the announcement. FLD opened at $4.69 on Tuesday, but the share price quickly fell to $3.26, marking a more than 15% decline on the day. Analysts suggest that market reactions may reflect investor hesitation toward early-stage crypto credit products, even as long-term adoption potential remains significant.
In contrast, Bakkt’s stock rose following news that crypto investor Mike Alfred joined its advisory board. Bakkt shares climbed nearly 18% to $17.31, highlighting how investor sentiment can shift based on personnel announcements and strategic positioning in the crypto sector.
Fold’s recent stock movements reflect broader market dynamics in the cryptocurrency space. While the company’s shares fell following the Bitcoin rewards card news, they remain roughly 8% higher over the past week. However, FLD is down about 12% for the month, illustrating the volatility of crypto-related equities.
Bitcoin itself continues to face near-term pressure, trading at approximately $112,218 at the time of writing, down around 3% over the past week. Market sentiment has turned cautious, with more than 50% of Myriad Markets users predicting Bitcoin could drop to $105,000 before it reaches $125,000. The forecast for a $125,000 all-time high remains under debate, reflecting uncertainty among traders and investors.
Fold’s Bitcoin rewards card is expected to enhance consumer adoption by simplifying crypto access for mainstream users. The card eliminates typical barriers, such as exchange accounts or token management, offering an intuitive entry point into digital assets. By integrating Bitcoin rewards directly into daily spending, Fold aims to normalize cryptocurrency usage alongside traditional payment methods.
The partnership with Stripe is critical to the card’s functionality. Stripe has steadily expanded its crypto payments offerings in 2025, including projects such as Tempo, a blockchain payment network incubated with Paradigm, and collaborations that support USDC acceptance on Shopify alongside Coinbase. These developments reinforce Stripe’s role as a key enabler of mainstream crypto payments infrastructure.
Visa’s continued support for cryptocurrency rewards programs further validates the potential for digital assets to integrate with conventional payment networks. As stablecoin and crypto-based transactions gain momentum, card programs like Fold’s demonstrate how traditional financial infrastructure can adapt to emerging digital markets.
While early reactions to Fold’s card introduces have been mixed, the long-term implications for consumer crypto adoption could be substantial. Analysts suggest that by removing friction from Bitcoin acquisition, Fold is positioning itself to capture a segment of users seeking simple and secure ways to hold digital assets. The ability to earn Bitcoin on everyday purchases may appeal to both retail consumers and early institutional adopters exploring exposure to digital currencies.
Looking ahead, Fold has not specified an exact release date for the Bitcoin rewards card. However, the combination of Visa’s network, Stripe’s payments infrastructure, and Fold’s consumer-centric approach positions the product as a potentially significant innovation in the evolving cryptocurrency ecosystem.
With Bitcoin facing price fluctuations and market sentiment remaining cautious, Fold’s strategy reflects confidence in long-term growth. By enabling Bitcoin rewards on routine spending, the company is effectively integrating cryptocurrency into daily life, potentially reshaping how consumers interact with digital assets.
As Fold, Stripe, and Visa advance this initiative, the broader market will closely monitor adoption rates, user engagement, and investor reactions. The success of the card may influence other fintech firms and traditional banks to explore crypto-integrated products, signaling a shift toward a more mainstream digital asset economy.
