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Japanese investment giant Metaplanet continues its aggressive Bitcoin acquisition strategy, adding 797 BTC to its treasury amid fresh all-time highs for the world’s largest cryptocurrency. The latest purchase, valued at $93.6 million, comes as Bitcoin surged past $121,000 for the first time, boosting Metaplanet’s total holdings to 16,352 BTC—worth approximately $1.64 billion.
Often referred to as “Japan’s MicroStrategy,” Metaplanet is rapidly emerging as one of the most Bitcoin-heavy public companies globally. The firm has capitalized on this year’s bull market, reporting a staggering 435.9% year-to-date yield from its Bitcoin investments. This latest move solidifies its position as a top institutional holder and underscores the growing momentum of corporate crypto adoption.
Latest Purchase Boosts BTC Holdings to 16,352 Coins
Metaplanet revealed that it purchased the additional 797 BTC at an average price of $117,451 per coin. The acquisition follows an aggressive buying spree, with the firm having accumulated a total of 3,002 BTC just over the past week and 7,464 BTC over the last 30 days.
This brings the company’s total Bitcoin investment to roughly $1.64 billion, acquired at an average cost basis of $100,191 per BTC.
Metaplanet CEO Simon Gerovich confirmed the move in an official disclosure, highlighting the company’s commitment to long-term Bitcoin accumulation as a strategic treasury reserve policy. He also noted that the firm’s recent BTC yield of over 435% in 2025 has outpaced expectations and provided strong shareholder returns.
Institutional FOMO Rising as Bitcoin Rallies
The Bitcoin market is in the midst of a historic rally, with prices soaring to a record $121,209, pushing its total market capitalization to $2.4 trillion. The cryptocurrency has now surpassed the valuations of major tech giants such as Amazon and Alphabet, entering the ranks of the world’s top five assets by market cap.
The surge in price comes on the back of rising institutional demand and significant inflows into spot Bitcoin ETFs, which recorded $2.7 billion in weekly inflows. This trend reflects growing investor confidence in Bitcoin’s role as a hedge against inflation and monetary debasement, particularly amid concerns over loose fiscal policy in the U.S.
Metaplanet Stock Outlook: Analysts See 50% Upside
While Metaplanet’s stock (traded on the Tokyo Stock Exchange) remained relatively flat in early trading on Monday, analysts at Benchmark Research are optimistic. They’ve set a new price target of 2,400 JPY, representing a 50% upside from its current level of 1,596 JPY.
The company’s stock has been closely tracking its Bitcoin holdings, and analysts note that the market-adjusted net asset value (mNAV) has tightened to 3.78 following the latest purchase—potentially signaling an undervalued asset relative to its growing BTC reserves.
MicroStrategy Continues to Lead, But Metaplanet Follows Fast
MicroStrategy, the U.S.-based software firm led by Michael Saylor, remains the largest corporate Bitcoin holder, with over 200,000 BTC in its treasury. However, Metaplanet is quickly gaining ground, both in terms of accumulation speed and market influence.
On July 13, Saylor hinted at continuing his firm’s Bitcoin buying streak after a brief pause, further intensifying the competitive dynamic between major institutions racing to secure BTC in their portfolios. This competition is further fueled by the growing perception of Bitcoin as “digital gold,” especially as fiat currencies face mounting inflationary pressures.
Market Metrics Point to Continued Bullish Sentiment
Bitcoin’s trading volume over the last 24 hours rose by 33%, surpassing $60 billion, while open interest in BTC futures climbed to $86.1 billion, indicating heightened speculative activity. Data from Coinglass also shows that $290 million in positions were liquidated, with the vast majority—$281 million—coming from short sellers who bet against the rally.
This liquidation trend underscores the strength of bullish sentiment, as bearish positions continue to be wiped out in Bitcoin’s parabolic rise.
Conclusion: Bitcoin Institutionalization Accelerates
Metaplanet’s latest Bitcoin purchase marks a pivotal moment in the institutional adoption of digital assets. By adding 797 BTC to its holdings, the firm is reinforcing its belief in Bitcoin’s long-term value and positioning itself as a key player in the global transition to blockchain-based finance.
As BTC continues to gain legitimacy among corporations, hedge funds, and governments, Metaplanet’s strategy of building a Bitcoin-heavy balance sheet could become a blueprint for other publicly listed companies in Asia and beyond.
With a total of 16,352 BTC now under its control and prices at record highs, Metaplanet’s bold moves highlight the changing dynamics of modern treasury management—and the accelerating convergence between traditional finance and decentralized assets.
