The new CEO of Tokyo-based energy and crypto-focused firm Remixpoint, Takashi Tashiro, is making waves in the financial world by choosing to receive his salary entirely in Bitcoin. The decision marks a significant shift in corporate leadership behavior and underlines the company’s growing commitment to a Bitcoin-centric treasury strategy.
Tashiro’s move reflects a broader transformation underway at Remixpoint. The company has been steadily growing its digital asset portfolio, which now includes over 1,051 BTC, along with substantial holdings in Ethereum, Solana, XRP, and Dogecoin. By aligning his compensation directly with the firm’s cryptocurrency holdings, Tashiro demonstrates his commitment to shareholder interests and reinforces the company’s strategic pivot toward Bitcoin.
According to the firm’s statement, Tashiro’s salary will still be calculated in Japanese yen for tax and compliance purposes, after which the equivalent amount in BTC will be purchased and sent to a wallet of his choosing. This move isn’t just symbolic—it places Tashiro in sync with the firm’s financial direction, a gesture designed to instill trust among investors.
Remixpoint’s bold stance follows a growing trend in Japan and globally, where companies and executives are turning to Bitcoin not just as an investment but as a foundational financial strategy. The firm’s strong cryptocurrency holdings, valued at over $116 million, reflect this shift. Its portfolio includes more than 900 ETH, nearly 14,000 SOL, over a million XRP tokens, and nearly 2.8 million DOGE.
Tashiro, who took over as CEO in June, also holds a significant role at BITPoint, a crypto exchange affiliated with the SBI Group. BITPoint has recently drawn attention for promoting politically themed digital assets. Tashiro’s deep connections within the crypto industry position him as a key figure in advancing Remixpoint’s evolving business model.
This leadership decision puts Remixpoint in the company of a few pioneering firms that have experimented with crypto compensation. Past examples include Argo Blockchain’s CEO Peter Wall, who opted for Bitcoin payments in 2021, and New York City Mayor Eric Adams, who famously accepted his first three paychecks in Bitcoin after his election. Their moves were widely viewed as endorsements of Bitcoin’s long-term value and utility.
At the same time, other companies are intensifying their crypto treasury activities. One standout is Metaplanet, another Japanese company that has made it a goal to hold 1% of all Bitcoin in circulation by 2027. Led by CEO Simon Gerovich, Metaplanet is positioning BTC as a cornerstone of its long-term acquisition strategy.
Metaplanet’s vision is to use Bitcoin as collateral to fund large-scale purchases, including the potential acquisition of a digital bank in Japan. Gerovich refers to this initiative as a “Bitcoin gold rush,” highlighting the urgency to accumulate BTC before competitors do. He believes that once Metaplanet reaches a significant BTC reserve, its financial flexibility will allow it to outpace rivals through strategic investments.
The company resumed its Bitcoin buying spree on Monday, acquiring 2,204 BTC worth $237 million at an average price of $107,700. This brought its total holdings to 15,555 BTC with an average acquisition cost just under $100,000 per coin. Metaplanet’s market cap has soared past $7 billion in 2025, with its stock rising over 330% this year alone. Its model closely resembles MicroStrategy’s, a U.S. firm now holding more than 597,000 BTC under the leadership of Michael Saylor.
As traditional and new-age companies alike adopt Bitcoin-heavy strategies, venture capital is also pouring into the space—albeit selectively. Ego Death Capital, a VC firm with a laser focus on Bitcoin-only startups, recently secured $100 million in funding. The firm plans to invest in early-stage companies generating between $1–3 million in annual revenue, prioritizing Bitcoin-native use cases such as exchanges, savings platforms, and payment networks.
Ego Death Capital distinguishes itself by staying away from hardware manufacturers and other cryptocurrencies. Its narrow investment lens underscores a rising belief among certain VCs that Bitcoin, not blockchain generally, holds the greatest promise for the future of decentralized finance.
This resurgence in capital investment is also reflected in recent crypto fundraising trends. According to CryptoRank, over $10 billion was raised in the second quarter of 2025, with more than $5 billion coming in June alone. Among the most notable was Vivek Ramaswamy’s $750 million Strive fund and the $585 million raised by 21 Capital to acquire Bitcoin.
Together, these moves paint a picture of an emerging financial era where Bitcoin is no longer seen merely as a speculative asset. Instead, it’s becoming an essential part of corporate strategy, executive compensation, and long-term capital planning.
Takashi Tashiro’s decision to accept Bitcoin as his salary is more than a headline—it’s a reflection of a broader realignment taking place across industries. As more public firms shift their treasury strategies toward crypto, and executives begin to directly tie their financial futures to digital assets, the corporate world is rapidly integrating with the decentralized economy. Whether this trend will continue at scale remains to be seen, but the early signs point to a new chapter in Bitcoin’s adoption story—one that is being written in boardrooms just as much as on trading platforms.
Steven is a technology-focused writer with a strong interest in emerging digital trends and innovation. With experience spanning both travel and online projects, he brings a global perspective to his reporting and analysis. His work reflects a practical understanding of how technology, markets, and digital platforms intersect, offering readers clear insights into developments shaping the modern tech and crypto landscape.
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