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OranjeBTC, a Brazil-based bitcoin treasury company, has taken a major step in Latin America’s crypto landscape by acquiring 3,650 BTC, surpassing Meliuz to become the largest bitcoin treasury company in the region. With a strategic plan to go public through a reverse IPO in October, OranjeBTC aims to establish itself as a leading public bitcoin-focused company while promoting crypto education across the continent.
OranjeBTC Emerges as a Leading Bitcoin Treasury Company
Founded by former Bridgewater Associates partner Guilherme Gomes, OranjeBTC is positioning itself as a “pure” bitcoin treasury company, focusing solely on accumulating bitcoin for institutional and retail investors in Latin America. Since June 2025, the company purchased 3,650 BTC for approximately $385 million, averaging around $105,300 per bitcoin.
This acquisition has positioned OranjeBTC above Meliuz, which holds around 605 BTC. While Meliuz operates primarily as a cashback company that also invests in bitcoin, OranjeBTC’s strategy is entirely dedicated to bitcoin accumulation and long-term treasury management.
Strong Backing from Industry Leaders
OranjeBTC’s growth is supported by notable names in the crypto and investment world. Key investors include Gemini co-founders Cameron and Tyler Winklevoss, legendary cryptographer Adam Back, FalconX, and Mexican business tycoon Ricardo Salinas. Their involvement not only provides financial backing but also brings credibility to OranjeBTC’s vision of building a publicly traded bitcoin-focused enterprise in Latin America.
The company’s seed funding has allowed OranjeBTC to secure its position as a frontrunner in bitcoin treasury accumulation, with ambitions to expand its holdings even further after going public.
Plans for a Reverse IPO in Brazil
OranjeBTC is preparing for a public listing in Brazil’s B3 stock exchange in early October through a reverse IPO. This move will enable the company to reach broader investor participation while leveraging Intergraus, a school chain company, to offer educational courses about bitcoin and crypto investing.
Gomes highlighted that investor education is a central part of OranjeBTC’s mission. “We are bringing to Latin America the first publicly traded company 100% focused on bitcoin, with the goal of accumulating the largest possible bitcoin balance, and with special attention to investor education,” he stated.
The reverse IPO is expected to help OranjeBTC scale its operations, attract institutional investment, and provide a transparent public platform for retail investors looking to gain exposure to bitcoin.
Bitcoin Accumulation Strategy Inspired by Michael Saylor
OranjeBTC’s approach draws inspiration from Michael Saylor’s Strategy, emphasizing long-term accumulation and holding of bitcoin as a treasury asset. By focusing exclusively on bitcoin, the company aims to become the largest publicly listed bitcoin treasury in Latin America.
This strategy aligns with trends in the region, as more companies begin exploring digital assets as part of treasury management. Gomes noted, “It’s still early days for this kind of investment trend, but we’ll soon see banks and insurance companies doing the same. It’s the beginning of a new industry in Latin America.”
Market Implications and Institutional Interest
OranjeBTC’s aggressive accumulation of bitcoin reflects a growing institutional interest in crypto across Latin America. With banks, fintech firms, and large corporations beginning to explore bitcoin adoption, OranjeBTC’s public listing could set a precedent for other companies to follow.
The company’s transparency and education-focused model may also encourage smaller investors to participate in bitcoin investment, helping to expand the digital asset ecosystem throughout the region.
The Future of Bitcoin in Latin America
OranjeBTC’s expansion indicates a wider trend of cryptocurrency adoption in Latin America, where economic volatility and inflation concerns drive interest in alternative assets like bitcoin. By offering a publicly traded vehicle with educational resources, OranjeBTC could play a pivotal role in shaping regional crypto investment culture.
As the company continues its accumulation strategy, market observers are watching closely to see if OranjeBTC can maintain its lead and attract more institutional investors. The combination of large-scale bitcoin holdings, educational initiatives, and a transparent public structure sets it apart from other players in the region.
Conclusion
OranjeBTC’s acquisition of 3,650 BTC has cemented its position as the largest bitcoin treasury company in Latin America, surpassing Meliuz and setting a benchmark for institutional bitcoin adoption in the region. With backing from high-profile investors, a reverse IPO planned for October, and a focus on education and transparency, the company is well-positioned to lead the way in Latin America’s crypto market.
By combining long-term accumulation strategies with public accessibility and education, OranjeBTC represents a new model for bitcoin treasury companies, signaling the growth and maturation of the cryptocurrency sector in the region.
