Despite recent turbulence in the cryptocurrency market, high-profile investors remain confident in Bitcoin’s long-term trajectory. One such investor is Ricardo Salinas Pliego, Mexico’s third-richest man and the founder and chairman of Grupo Salinas. In a recent interview with Kitco News, Salinas revealed that he has significantly increased his Bitcoin exposure in the past week, reaffirming his belief that the digital asset represents the future of finance.

Bitcoin is currently trading over 7% below its all-time high of $112,000, with much of the decline attributed to recent geopolitical tensions, particularly the escalating crisis in the Middle East. However, Salinas appears unshaken by the recent downturn. He made it clear that his recent Bitcoin purchases are not a response to current market volatility or global unrest but a strategic decision based on his strong belief in Bitcoin’s long-term value.

While Salinas didn’t disclose the exact amount of Bitcoin added to his portfolio, he emphasized that the recent acquisition represented a significant increase. Already known for having 70% of his investment portfolio in Bitcoin, Salinas has previously stated he is considering going “all in” on the cryptocurrency. His recent move suggests he is edging closer to that commitment.

Salinas emphasized that he is not trying to time the market. Instead, he is focused on accumulating Bitcoin in preparation for the inevitable transformation he believes it will bring to the global financial system. According to him, the objective is not to wait for ideal entry points but to secure more of an asset he believes will become increasingly scarce and valuable.

This latest endorsement is consistent with Salinas’ well-documented views on Bitcoin. He has frequently described Bitcoin as a hedge against fiat currency and inflation. In his recently published book, The Bitcoin Enlightenment, Salinas argues that Bitcoin represents the end of fiat currencies, describing the traditional monetary system as fundamentally flawed and prone to manipulation and debasement.

Speaking further, Salinas contrasted Bitcoin with gold, noting that although gold has long been seen as a safe-haven asset, Bitcoin is better suited for today’s digital and decentralized world. He joined a growing list of advocates who believe Bitcoin will eventually surpass gold in importance and value. This sentiment echoes similar predictions by industry leaders like Coinbase CEO Brian Armstrong, who has suggested that in the coming decades, central banks may hold more Bitcoin than gold.

Salinas also cited MicroStrategy’s co-founder Michael Saylor, referencing the argument that fiat currency has the worst track record of preserving value. He pointed out that the US dollar has lost 99% of its purchasing power over the last 40 years, which he sees as evidence of the need for an alternative like Bitcoin. In his view, Bitcoin provides an “escape” from the destructive cycle of inflation and government-controlled money printing.

While acknowledging that Bitcoin reacts to macroeconomic shocks and sometimes declines sharply, Salinas urged investors to focus on the long-term picture. He argued that Bitcoin’s value lies in its resistance to inflation and its decentralized nature, which makes it immune to the control and corruption often associated with fiat systems.

As of now, Bitcoin is trading at $104,701. For Salinas and other Bitcoin proponents, this price represents an opportunity—not a setback. Their message is clear: Bitcoin may experience short-term dips, but its long-term promise remains unshaken.