Strategy’s massive Bitcoin treasury—now worth around $78 billion—is closing in on the cash reserves of major tech corporations like Amazon, Google, and Microsoft, signaling how deeply Bitcoin has penetrated corporate finance in 2025.
Strategy, one of the world’s largest corporate Bitcoin holders, revealed that its treasury has surged to $78 billion as Bitcoin briefly touched a new all-time high of $126,080 this week. The firm now owns 640,031 BTC, a portfolio rivaling the cash positions of Amazon, Google, and Microsoft—each of which holds between $95 billion and $97 billion in cash or equivalents.
This milestone highlights how Bitcoin has evolved from a speculative asset to a core reserve instrument for corporations. While traditional tech giants continue to hold large cash balances, Strategy’s aggressive Bitcoin accumulation strategy is proving increasingly lucrative as BTC’s price continues to climb.
Microsoft shareholders rejected a proposal in December 2024 that urged the company to consider Bitcoin as part of its corporate treasury strategy. The proposal—submitted by the National Center for Public Policy Research (NCPPR)—argued that Bitcoin could protect company assets from currency debasement.
Meta shareholders also voted against a similar proposal in June 2025, despite Bitcoin’s strong performance. Ironically, both rejections occurred when Bitcoin traded between $97,000 and $104,000, meaning both companies missed out on double-digit gains as BTC climbed past $126,000.
Ethan Peck, deputy director at NCPPR and Bitcoin director at Strive Wealth Management, said that traditional corporate cash reserves are losing value due to inflation and declining bond yields. “Since cash is consistently being debased and bond yields are lower than true inflation, 28% of Meta’s total assets are diminishing shareholder value,” Peck noted.
While Microsoft and Meta have resisted Bitcoin integration, corporate adoption has expanded dramatically in 2025. More than 200 public companies now hold Bitcoin, up from fewer than 100 at the start of the year. Tesla remains the only other Fortune 500 company with significant Bitcoin exposure, holding 11,509 BTC worth about $1.4 billion as part of its $37 billion treasury.
Berkshire Hathaway still holds the world’s largest corporate cash pile at roughly $344 billion, far surpassing all competitors. Yet, Strategy’s Bitcoin-focused strategy has outperformed most traditional reserves in return on investment, illustrating the growing appeal of BTC as a hedge against inflation.
According to JPMorgan analysts, both Bitcoin and gold are becoming “debasement trades” — assets that hedge against currency weakening and rising national debt. The U.S. national debt has reached nearly $38 trillion, prompting some analysts to predict continued capital inflows into scarce assets like Bitcoin.
Even long-time skeptics have shifted their views. BlackRock CEO Larry Fink, who once dismissed Bitcoin, now believes the asset could reach $700,000 over the coming years due to global concerns over fiat currency depreciation.
Strategy’s total Bitcoin investment—purchased at an average price of $73,981 per BTC—is now up about 65%, generating unrealized gains of roughly $30.4 billion. The company’s consistent accumulation, regardless of market volatility, has solidified its status as the largest institutional Bitcoin holder globally.
The firm’s disciplined approach mirrors that of early Bitcoin adopters, viewing BTC not as a speculative trade but as a long-term monetary reserve designed to outpace inflation and fiat currency depreciation.
While Strategy’s holdings near Amazon’s cash reserves, both Microsoft and Meta may have missed opportunities to diversify their balance sheets with Bitcoin exposure. Shareholders’ concerns about volatility and regulatory uncertainty remain key deterrents.
However, analysts note that such concerns are increasingly outweighed by performance data. Since the start of 2025, Bitcoin has risen over 80%, outperforming traditional assets such as equities, gold, and corporate bonds.
The rise of Bitcoin-focused treasuries signals a broader transformation in corporate financial strategy. Companies are no longer viewing BTC as a fringe asset but as a viable alternative to depreciating cash holdings.
Strategy’s move to accumulate Bitcoin aggressively has positioned it as a benchmark for other institutions seeking inflation-resistant stores of value. The firm’s growing proximity to Amazon’s and Google’s cash reserves marks a symbolic shift — one where decentralized assets begin to rival traditional corporate treasuries in scale and influence.
As Bitcoin continues its late-2025 rally, the debate around integrating digital assets into corporate balance sheets is intensifying. Whether major corporations like Microsoft, Meta, or Amazon will reconsider Bitcoin as a treasury asset remains to be seen—but the financial performance of Strategy’s holdings is hard to ignore.
A finance graduate, Maheen Hernandez has been drawn to cryptocurrencies ever since Bitcoin first emerged in 2009. Nearly a decade later, Maheen is actively working to spread awareness about cryptocurrencies as well as their impact on the traditional currencies. Appreciate the work? Send a tip to: 0x75395Ea9a42d2742E8d0C798068DeF3590C5Faa5
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