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Strive has just acquired 18 bitcoins. Not much on paper, but the 8-K filing submitted to the SEC on Monday reveals something interesting about the market’s state—and Strive’s condition.
The purchases occurred between July 6 and July 10. Average price paid: approximately $64,028 per bitcoin, including fees. Total spent: about $1.2 million. For a company that has already spent hundreds of millions on bitcoin, this is clearly modest. But here’s where it gets interesting: a few months ago, Strive was buying bitcoin at over $100,000 apiece. Now, it’s buying at $64,000. The market has shifted, and Strive is moving with it—slowly, cautiously.
The total bitcoin holdings now rise to 19,900 coins.
What the SEC Filing Says About Cash Reserves
As of July 10, Strive had $154.1 million in cash and cash equivalents. That’s $700,000 more than on July 2. Not a spectacular leap, but a net increase in a week, which says something about cash flow management. The company is keeping its cash tight as it finalizes a major deal—the acquisition of Semler Scientific, an all-stock transaction expected to add about 5,048 bitcoins to the balance sheet.
Strive also holds 505,000 shares of Strategy’s Variable Rate Series A, valued at $44.2 million as of July 10. This is down by $202,000 over the same period. Not dramatic, but it’s moving in the wrong direction. And there are also the 7.83 million shares of its own instrument, the Variable Rate Series A Perpetual Preferred Stock, trading under the symbol SATA—a structure designed to finance bitcoin purchases without diluting common shareholders too quickly.
So basically: Strive is managing multiple layers of assets simultaneously, with bitcoin as the centerpiece and financial instruments around it to support the operation.
Strive, Ramaswamy, and the Long-Term Accumulation Logic
A quick recap on who Strive is. Founded in 2022 by Vivek Ramaswamy and Anson Frericks, the company was originally called Strive Asset Management. It went public in 2025 through a reverse merger with Asset Entities—that’s how it got its Nasdaq ticker, ASST—and repositioned itself as the first publicly traded asset management company entirely focused on bitcoin. The stated goal: accumulate bitcoins and, in the long term, outperform this asset.
The accumulation has been done in waves from the start. By the end of 2025, Strive had purchased 1,567 bitcoins at an average price of $103,315—financed by preferred stock offerings. In January 2026, it added 123 bitcoins at $91,561. Then the Semler Scientific deal, approved by shareholders, added about 5,048 bitcoins in one go. It’s an accumulation in stages, not a straight line.
And now, 18 bitcoins at $64,028.
The pace is clearly slowing. Probably because the Semler deal isn’t finalized yet, and Strive prefers to keep its powder dry. Maybe also because market conditions don’t justify a massive purchase at this stage—or maybe they do, and $64,000 seems like a good entry compared to the $103,000 paid last year. It’s not yet clear what Strive thinks of the current level.
What is clear: the company isn’t selling. It’s buying, even if slowly.
The logic remains the same from the start—accumulate, hold, outperform bitcoin in the long term. What this means concretely is that Strive is betting on a future appreciation strong enough to justify acquisition costs spread between $64,000 and $103,000. Not exactly a conservative bet.
With $154 million in cash and 19,900 bitcoins on the balance sheet, Strive has the means to continue buying. The real question is at what pace—and at what price.
The Semler deal, once finalized, would add about 5,048 additional bitcoins. Strive would then be very close to 25,000 coins. No confirmed closing date in Monday’s filing.
Hub: Bitcoin: Price, News, and Analysis
Frequently Asked Questions
How many bitcoins does Strive hold in total after this purchase?
Strive now holds 19,900 bitcoins in its treasury, following the purchase of 18 coins between July 6 and July 10, 2026.
What was the average price Strive paid for these 18 bitcoins?
The average price was approximately $64,028 per bitcoin, including fees and expenses, for a total of about $1.2 million.
Who founded Strive and what is its main strategy?
Strive was founded in 2022 by Vivek Ramaswamy and Anson Frericks. The company positions itself as a public asset management firm focused on accumulating bitcoins with the goal of outperforming this asset in the long term.
