Broadridge Invests in AI Firm DeepSee for Automated Financial Workflows

Broadridge Financial Solutions has acquired a minority stake in DeepSee, a Utah-based company that specializes in agentic artificial intelligence. The acquisition will enable Broadridge to deploy automated email orchestration tools within its post-trade processing operations. This move, announced on January 8, highlights Broadridge’s strategy to integrate advanced AI technologies into its systems, aiming to enhance operational efficiency and customer service. Tom Carey, president of Broadridge Global Technology and Operations, has joined DeepSee’s board of directors as part of this collaboration. He stated that the partnership is focused on transitioning email management for operations teams from manual processes to intelligent automation.

The investment comes at a time when financial institutions are under pressure to demonstrate tangible returns on their AI investments. According to industry executives at the Finance Magnates London Summit, firms that do not actively implement AI strategies risk falling behind their competitors.

Broadridge processes roughly $15 trillion in trades daily and has been utilizing AI-enhanced tools through its OpsGPT platform to improve settlement efficiency. The integration with DeepSee’s technology will convert incoming email requests into connected workflows, where AI agents, systems, and human operators collaborate. These pre-trained agents are capable of automating routine operations, while industry-specific AI capabilities translate communications into actionable tasks. The system also includes real-time dashboards to track service level agreement metrics, operational trends, and team performance data.

This AI solution has been rolled out across Broadridge’s business process outsourcing operations, which cater to over 60 clients. The technology is compatible with Broadridge’s existing post-trade capabilities and can function both as part of the Broadridge platform or independently.

Steve Shillingford, CEO and founder of DeepSee, emphasized the firm’s mission to use AI agents to transform complex financial processes into actionable outcomes that have immediate business impact. This development is part of a broader trend in the financial services sector, where multiple firms have recently launched AI agent products. For instance, retail platform Public introduced an automated trading feature that allows users to build portfolios through text prompts, while SAP Fioneer has deployed AI agents for banks and insurers.

Broadridge, with over 7 billion communications generated annually and a workforce exceeding 15,000 employees across 21 countries, continues to expand its technological capabilities. The company has also appointed former JPMorgan executive Munish Gautam to oversee its trading platforms.

Financial institutions are increasingly exploring blockchain-based settlement systems, which are processing larger volumes than some crypto-native products in fixed-income markets. The integration of advanced AI and blockchain technologies is seen as a critical step in maintaining competitiveness and operational resilience in the evolving financial landscape. Broadridge’s strategic investments and partnerships reflect its commitment to staying at the forefront of this digital transformation.

As the financial industry continues to adapt to technological advancements, attention will be focused on how these innovations are implemented and their impact on market operations and client experiences. Stakeholders will monitor developments in AI deployment and blockchain integration closely, as firms strive to balance innovation with investor protection and regulatory compliance.