eToro Opens App Store for Third-Party Trading Tools

eToro just opened its doors to outside developers. The Nasdaq-listed brokerage launched an App Store and Builders Portal on Tuesday, letting third parties build trading apps directly for eToro’s 40 million users across 75 countries.

The move puts developer tools right inside eToro’s main platform, where retail traders can browse apps by category and install them with one click. CEO Yoni Assia said over 800 Pro Investors already built more than 1,000 apps back in March, and some of those will hit the new store. The company’s ticker ETOR serves users who can now tap into apps that were sitting unused until now. eToro’s Builders Portal gives developers structured access to APIs and technical resources, plus AI-powered tools that don’t require coding skills.

Big shift for retail trading.

Social Trading Gets Developer Boost

eToro’s App Store connects developers, quant strategists, Pro Investors, and regular traders through one shared library. The platform already introduced Agent Portfolios last month, where users link AI agents to live sub-accounts with set budgets and risk limits. That puts eToro ahead of Interactive Brokers and Charles Schwab when it comes to AI-driven trading products that clients actually use. But the company won’t say much about revenue-sharing with developers or how many apps launch with the store.

The timing isn’t random. eToro announced this at the Singapore Summit, where major APAC brokers meet to discuss new market opportunities. The company wants to lock down its presence in Asia-Pacific, where retail investor numbers keep growing fast.

And eToro’s been building toward this for months. Last August, the firm rolled out its public API and AI assistant Tori. By October, it extended those tools to U.S. investors, adding natural-language “vibe coding” that lets users create apps without technical skills.

Crowded Developer Marketplace

eToro joins a field that’s already pretty busy. Spotware launched its cTrader Store back in 2022, offering trading robots and indicators. MetaQuotes recently launched a developer portal with something called Algo Forge. IG Group had an API portal running since 2014.

The difference? eToro’s App Store plugs directly into its social trading platform. That’s about distribution, not just infrastructure. This development aligns with Quantum AI Bots Surge as Trading, highlighting broader market trends.

Assia thinks the App Store democratizes financial innovation by giving developers access to millions of retail investors. He wants to bring quant hedge fund tools to regular traders. The CEO said in interviews that AI and no-code features lower barriers for retail investors who want to build their own trading tools.

eToro expanded its U.S. operations in October 2025, bringing public APIs and its patented CopyTrader tool to American investors. That broadened platform accessibility and let U.S. users access features that global clients already had. The company’s been vocal about using tech innovation to democratize financial markets.

Some details remain murky. eToro hasn’t outlined exact revenue-sharing models between the company and third-party developers. The firm also didn’t specify how many apps will be available at launch, leaving developers and users waiting for updates.

The App Store launch fits eToro’s broader strategy to boost user experience and engagement. The company wants to change how retail investors interact with financial markets by providing tools that were once exclusive to professional traders. As of April 2026, eToro keeps pushing AI integration to make that transformation happen.

eToro’s trying to set itself apart from rivals like MetaQuotes and Spotware by letting developers tap into its APIs and create custom trading solutions. The approach builds a community-driven ecosystem that encourages collaboration between developers and traders. That’s supposed to make the platform more useful overall.

The Builders Portal gives users a chance to contribute to the platform’s evolution. It’s not just about expanding available tools – eToro wants to create a dynamic marketplace where innovation can thrive. The focus on no-code capabilities shows eToro wants to make financial innovation accessible to people without technical expertise. Industry observers have noted parallels with Bitcoin Market and Quantum Risk in recent weeks.

Despite the promising outlook, eToro hasn’t disclosed specific details about revenue-sharing arrangements with developers or the long-term roadmap for App Store expansion. Industry watchers and potential contributors want more information on how the platform will evolve and what role developers will play in shaping its future. The company serves 40 million users but won’t say how many of those will actually use third-party apps.