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By Sakamoto Nashi
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3D Archives Could Let Fans Relive Sets. The 3D performance archives are probably the most tangible piece of the project.
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Live Entertainment Meets AI. Integrating AI into live events is still pretty new.
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Coachella wants to change how fans watch shows. The festival is working with Google DeepMind to build AI tools that could reshape live music experiences, from immersive digital…
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The partnership puts AI directly into the hands of artists performing at the Southern California festival.
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The AI-built tools are meant to expand what performers can do during their sets. Coachella thinks these capabilities will push artists beyond standard stage design and lighting…
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Coachella is also building immersive digital worlds powered by the same AI. These virtual spaces are designed to let fans participate in the festival even if they can't make it…
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The 3D performance archives are probably the most tangible piece of the project. Coachella wants to capture performances in three dimensions, creating detailed digital records…
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This kind of archive could change how people interact with recorded music. Right now, concert videos are flat and fixed. You see what the camera operator decided to show you.
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See also: ECB Shuts Out Visa and Mastercard From Digital Euro, Picks Open EU Standards Instead
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The festival didn't give a timeline for when these archives might launch. Building 3D captures of live performances takes serious computing power and storage.
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Integrating AI into live events is still pretty new. Most festivals stick to traditional production methods because they're reliable and proven.
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Google DeepMind brings serious technical expertise to the partnership. The AI lab has worked on everything from protein folding to game-playing algorithms.
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Coachella sees this as a way to stay ahead of other festivals. Live music is competitive, and fans expect more than just good sound and lighting.
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The collaboration raises questions about how far technology should go in shaping live performances. Some fans might prefer the raw, unfiltered experience of a traditional concert.
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The experiments could set a precedent for how other festivals approach AI. If Coachella's tools work and fans respond positively, expect more events to follow.
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