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Jack Mallers is betting big on DCA. The Strike CEO encourages people to buy Bitcoin regularly, even though no one really knows where prices are headed.
Mallers is strongly promoting his Dollar Cost Averaging strategy on Twitter and in his recent podcasts. Essentially, you buy Bitcoin every week or month, regardless of the current price. This smooths out your average purchase price and allows you to accumulate more coins during price drops. Strike makes this easy with automatic conversions and free withdrawals—no hidden fees eating into your gains. The platform already processes millions of dollars daily in DCA transactions, according to internal figures released in February. Mallers states, “We see people putting in $50 a week since 2022 and now they’re in the green.”
It’s a straightforward approach.
For him, the benefits of DCA are clear. You limit risks by investing small amounts over the long term instead of betting everything at once. Kraken and Swan have already integrated automated DCA features—it works well for their clients. But it’s true that this contrasts with the stress of trading, where most people lose money for years before possibly becoming profitable. Statistics show that 80% of day traders lose their capital in less than two years. DCA avoids this psychological trap of trying to time the market perfectly.
And Mallers sees interesting technical signals for Bitcoin right now. The weekly RSI indicates an oversold market—often a sign of a bottom. The “Mayer Multiple” suggests a buying zone according to his calculations, and the fear and greed index shows extreme fear. For experienced traders, it’s often the time to buy when everyone else is panicking.
Historically, Bitcoin corrections are becoming milder. Currently, there’s a correction of about 51% from the peak—the market might be closer to the bottom than the top. The next Bitcoin halving, expected in early 2028, could drive price increases as it has in the past. Mallers has studied past cycles and sees repeating patterns.
However, Mallers warns against risky predictions. No one knows the exact top or bottom with certainty—even the best analysts often get it wrong. That’s why he believes the consistency of DCA remains prudent. No need to guess, just be regular. This development aligns with Bitcoin Surges Past Key Resistance as, highlighting broader market trends.
Macroeconomic influences also play a role. The rise of AI could redirect investments towards Bitcoin if the tech sector undergoes a major correction. But there’s no clear indication of this potential reversal yet.
The DCA approach offers a structured way to invest in Bitcoin without trying to predict the market precisely. Despite the uncertainty, Mallers remains confident in the profit potential of his strategy. Data shows that Bitcoin has recently crossed the 50-day moving average—an indicator followed by technical analysts. If it holds, it could signal new potential for growth according to several market observers. The movement around $70,000 is particularly watched as it could precede a “golden cross,” an important bullish signal for chartists.
Mallers mentioned the impact of macroeconomic events on Bitcoin in his podcast on March 15, 2026. According to him, the rapid 50% correction could be linked to broader economic events, suggesting that the worst might be behind us. He said, “Buying when everyone is scared may seem counterintuitive, but that’s often where the best opportunities lie.” Discipline remains crucial in these moments of market stress.
On February 10, 2026, Mallers tweeted historical stats showing that Bitcoin often rebounds after significant corrections. His data shows that previous corrections have often been followed by rapid price appreciation. Investors who followed his strategy in the past have often seen their portfolios grow significantly—even though past results guarantee nothing for the future. This development aligns with Bitcoin miners face new challenges, says, highlighting broader market trends.
The DCA strategy is supported by online tools that simulate historical scenarios. The BM Pro calculator shows how regular investment since 2017 would have generated significant returns. These tools provide investors with a concrete perspective on the long-term effectiveness of the DCA method, even though they remain simulations based on the past.
The market is watching the next Fed meeting scheduled for April 2026. Policymakers could influence market direction by adjusting interest rates—this would have repercussions on Bitcoin and other assets. Mallers also mentioned his discussions with Michael Saylor of MicroStrategy on the importance of continuous education for investors. By better understanding market dynamics, investors can make more informed decisions and strengthen their confidence in DCA.
The Swan Bitcoin platform reports a 340% increase in DCA sign-ups since January 2026. Average users now invest $127 per week compared to $89 the previous year.
MicroStrategy continues to apply its own version of institutional DCA with weekly Bitcoin purchases. The company has accumulated over 190,000 bitcoins through this systematic approach since 2020.
