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Brazilian fintech company Méliuz has officially entered the crypto spotlight by becoming the country’s first publicly traded firm to adopt a Bitcoin treasury strategy. This bold move places Méliuz among a growing list of global companies using Bitcoin as a strategic reserve asset — a list that includes the likes of MicroStrategy and Japan’s Metaplanet. Following the statement, Méliuz’s stock has surged, reflecting increased investor confidence and growing interest in corporate crypto adoption across Latin America.
After receiving overwhelming shareholder approval, Méliuz confirmed the acquisition of 274.52 BTC, valued at around $28.4 million. This purchase boosted its total Bitcoin treasury to 320.3 BTC, currently worth just over $33 million based on market prices. The initial acquisition of 45.73 BTC was made on March 6, when the company first signaled its intention to shift toward a Bitcoin-focused financial strategy.
Méliuz’s Executive Chairman, Israel Salmen, described the move as a landmark decision, calling it a “historic day” for both the company and Brazil’s financial landscape. According to Salmen, becoming the first publicly traded Bitcoin treasury company in the country is more than a financial shift — it marks a transformation in corporate strategy designed to align long-term value creation with Bitcoin’s growth potential.
The company revealed that its Bitcoin investments were made at an average price of $103,604 per coin. Given the recent performance of BTC, this strategy has already yielded Méliuz a return of nearly 600% compared to earlier crypto-related ventures. As Bitcoin continues its upward trend, Méliuz appears poised to benefit from the broader adoption of digital assets.
Since implementing its Bitcoin treasury strategy in March, Méliuz has seen a dramatic increase in its stock price, rising by 116% from $0.68 to $1.47. This kind of market reaction mirrors what occurred with early corporate adopters like MicroStrategy, which experienced similar surges following large-scale Bitcoin acquisitions. Salmen emphasized that this is no short-term trend or marketing gimmick. Instead, Bitcoin is now embedded as a core element of Méliuz’s long-term business strategy.
However, while Méliuz has taken the lead in Brazil, it’s not yet the largest Bitcoin holder among Latin America’s corporate entities. That title still belongs to MercadoLibre, which increased its holdings by 157.7 BTC in late March, bringing its total to 570 BTC — currently valued at around $59.2 million.
The development of Méliuz’s crypto strategy comes amid a wave of global crypto adoption. In the United States, major cities like New York are renewing efforts to become digital asset hubs, with leadership figures such as Mayor Eric Adams spearheading pro-crypto policies. Across the Atlantic, Switzerland is now considering the inclusion of Bitcoin in its national reserves, further legitimizing the digital asset on a global scale.
These international moves suggest that the race for crypto leadership is intensifying. As more countries and corporations embrace Bitcoin as both a treasury asset and a growth vehicle, the ripple effects are being felt across markets. Bitcoin itself continues to trade strongly, recently priced at $103,611, up 1.33% over the past 24 hours, supported by bullish momentum and increasing institutional demand.
For Méliuz, the decision to integrate Bitcoin into its financial foundation may mark just the beginning of a larger transformation. As crypto becomes more embedded in global finance, companies like Méliuz are not only making headlines — they’re reshaping the future of corporate investment in Latin America and beyond.
