Disney is going to Rock the Metaverse Space with Best Story Telling Capabilities

CNBC reported that Disney’s CEO Bob Chapek has appointed Mike White as an executive to lead the metaverse strategy for the company.  So far, there are no specific details about how Disney is planning to make money from the metaverse.

Chapek in the past expressed, “Our efforts to date are merely a prologue to a time when we’ll be able to connect the physical and digital worlds even more closely, allowing for storytelling without boundaries in our own Disney metaverse,”

The world of entertainment needs no introduction to Disney.  And it is needless to say, Metaverse has triggered a new wave of business on the internet.

Disney has a patent for a “virtual-world simulator in a real-world venue” based on the metaverse concept. Thus, the patented technology from Disney brings metaverse to the Theme Park Visitors. 

Disney are now going to make the best out of storytelling in the metaverse space.  The entertainment company already has a good holding with its customers.  They are now adding to the experience they offer for their users with Metaverse by connecting the physical and digital world with immersive experience.

With Disney in the Metaverse Space, Disney Park visitors will soon be able to ride through the metaverse as the entertainment giant is exploring to make it big with headsetless augmented reality.

Their patented technology is set to project 3d images and virtual effects onto physical spaces per the US Patent office.

As opposed to tapping in to mass entertainment market, the Disney Metaverse project is focused on tracking individual park visitors who will personalize the projections.

One park visitor will see Mickey Mouse greeting them by a hot-dog stand and another group will be interacting with Princess Belle and Cinderella.

Previously, Disney made it big with their Magic band where they were able to offer high-tech vacation experience to their customers.

The Magic band was used for several purposes like:  To scan/tap into the theme parks, acting as your park tickets; As room keys to access Disney on-property hotel room; For redeeming fastpass+ reservations as you enter the fastpass queue at each ride; To book fastpass+ reservations at any of the freestanding kiosks in the parks; For charging purchases to your disney hotel room at stores all over walt disney world resort (acting like your credit card); To load photopass photos into your my disney experience account (to access with memory maker)

Just like Disney used Magic Bands to make all aspects of Disney vacation as seamless as possible, they are expected to make it big in the Metaverse space. After all entertainment is not new to them.