Hyundai Mobility Adventure is the first virtual experience content on Roblox developed by a global automotive brand to showcase future mobility lifestyles in the metaverse.

Roblox:  Roblox is a global platform that brings people together through play.  Roblox’s mission is to bring the world together through play. They make it possible for anyone to imagine, create, and have fun with friends as they explore millions of immersive 3D experiences.  All of these are built by a global community of developers.

Hyundai Motor Co.: South Korea’s top automaker Hyundai Motor Co. has developed an interactive metaverse game to be played on its online entertainment platform Roblox.

Hyundai Mobility Adventure:  Hyundai Mobility Adventure is the metaverse space facilitated by Hyundai Motor Co.

What’s Roblox? Does it belong to Hyundai? It’s an online gaming platform, where anyone will be able to create games.  Thus, users of Roblox Platform are game developers who will be able to make games for other users to play.  In the metaverse contents, these are game developers who develop games which facilitated immersive gaming experience in the Metaverse space.

Roblox claim they are built for innovation while creating a category of human interaction to solve unique technical challenges which cannot be found anywhere.

Users can then make money by selling aesthetic in-game knick-knacks to other players. Some people have made more than a million dollars doing this and Roblox, which went public earlier this year, ended up with a market capitalization of roughly $45 billion, according to the Wall Street Journal.

Roblox Corporation is an American video game developer based in San Mateo, California. Founded in 2004 by David Baszucki and Erik Cassel, the company is the developer of Roblox, which was released in 2006. As of June 30, 2021, Roblox Corporation employs 1,234 people.

Thomas Schemera, Global CMO, Executive Vice president and Head of the Customer Experience Division at Hyundai Motor in the past stated, “To build innovative relationships with young people, we will strengthen our virtual customer experience content for familiarizing them with Hyundai Motor’s new vehicles and future mobility solutions on Hyundai Mobility Adventure.”

For instance, a player will be able to drive Hyundai Motor vehicles like NEXO and IONIQ 5, and thus operate robotics, purpose-built vehicles (PBV) and urban air mobility (UAM) transportation devices.

Players will also be able to develop their own avatars, upgrade their personal parking garage and participate in various social activities, immersing themselves in a wide spectrum of virtual experiences available in the metaverse.

Hyundai and the Metaverse Space On Roblox Video Game Platform

Hyundai With Roblox are able to make it possible for their metaverse to live a fantasy version of their life, where everyone will be able to play with their cars, robots, and their urban air mobility transportation devices in the virtual space.

There are five themed parks hosted in Hyundai Mobility Adventure: Festival Square, Future Mobility City, Eco-Forest (Powered by IONIQ), Racing Park (Powered by N), Smart Tech Campus.

Festival Square: This is central base camp for players to return to from their explorations, where they can take part in festivals, celebrations and vehicle displays, while interacting with other players.

Future Mobility City: an ultramodern metropolis where players can experience Hyundai Motor’s future mobility solutions and hydrogen fuel-cell technology

Eco-forest (powered by IONIQ): a recreational sphere offering minimalist and slow living enabled by the coexistence of eco-friendly mobility technologies and fairy-tale fantasies

Racing Park (powered by N): a racing theme park where players can experience the latest advanced racing technologies and motorsports available via Hyundai Motor’s high-performance N brand cars

Smart Tech Campus: a future technology research centre where users can replicate the experiences of engineers and designers in a sophisticated setting

Participants/users/gamers will be able to freely move between the five virtual zones.  Thus, they will be able to experience Hyundai Motor products and future mobility solutions by playing games which make it possible for users to role-play to carry on their different tasks.