As cryptocurrency is growing in popularity and impact, it is becoming important for financial institutions and other businesses to understand how to source cryptocurrencies and how to use it to drive business advantage. Liquidity from cryptocurrencies is used for operational and transactional purposes by enterprises.

There is a need for a clearer understanding of “crypto utility” by enterprises.  The reality is that only with real adoption financial institutions and businesses will be able to realize the full potential of cryptocurrency liquidity.  Several “Enterprise Blockchain Applications” are leveraging cryptocurrencies and digital assets for transactional and operational purposes.

So, how are enterprises making use of cryptocurrency?  Companies like PayPal and Robinhood permit their customers to buy and hold crypto using their platform.

“Cash App” from Square was able to see billions of dollars in revenue by providing access to cryptocurrencies.

Cryptocurrency is being given as a reward in loyalty programs by some enterprises.

Tesla, Square, KPMG, and Massachusetts Mutual have crypto in their balance sheets.

Turbo Tax recently Partnered with Coinbase making it possible for customers to invest their “tax refunds” to buy the cryptocurrency of their choice using their Coinbase accounts.

Similarly, there have been several such instances of cryptocurrency usage in real-time business.

Competitive corporate advantage with Cryptocurrency:  When discussing broader future adoption of cryptocurrencies there is a need for acquisition strategy providing for key growth across new demographic groups.  Thus, improving the corporate advantage for corporates facilitating payments and transactions with cryptocurrency.

With cryptocurrency payments just catching up as an enterprise cryptocurrency, it is noteworthy that about 40% of those who are paying with crypto are “new customers to the brand.”

Financial Institutions Having Crypto in their Balance Sheets: With increasing numbers of companies beginning to accept and disburse cryptocurrency more numbers of financial institutions will want to hold cryptocurrencies in their balance sheets.  There are brands willing to use new types of digital assets like NFTs and CBDCs to unlock new capital and liquidity pools.

Innovative applications and well-integrated and fundamental use of crypto in businesses is the need of the hour to gravitate towards mainstream confidence and utility. Financial organizations using crypto will have more control over “custody of capital” thus making traditional treasury functions simple and secure in real-time transactions.

Enterprises which are able to execute real-time trades with a minimum number of re-quotes or slippage providing for delivery on high-level security and regulatory standards, eventually providing simplicity of integration and superior 24/7/365 uptime – is the most desired in a crypto liquidity provider.