Maas – Metaverse as a Service is a visionary idea.  How much can be a metaverse be worth?  Why is metaverse such a big deal? Launching brands is important to market products and services.  New and cool brands tend to capture the market soon; however, others fail.  Selling products is important. Selling experiences are becoming important as well. Brands are looking to expand their business beyond borders.

An online interactive environment like the Metaverse can provide the “Unique Selling Experience” for both the “buyers and sellers”

Metaverse has been around for sometime now.  It has been around providing for gaming experiences. The pandemic pushed everyone to learn to work through Zoom and Video conferencing as they had no choice.  While corporate projects survived the pandemic by doing a majority of their work communications online – Marketing events which relied on people and their presence were lagging behind. Launching brands is one of the event-based business which had to rediscover itself.

So, the idea of metaverse experience made sense.  The online marketing process for major brands revolved around “spending on ads” “SEO” “email marketing” and a few others.  However, the holy grail in marketing by providing an “amazing experience online” using the Metaverse is the trend.

Branding in the Metaverse is a new thing for marketing departments.  The brand manager who has to take the brand to places is having a daunting task.

“Metaverse as a Service” or “MaaS” makes branding easier for brand managers. Zilliqa is focusing on becoming the go to place for branding businesses through the metaverse.

Zilliqa has it all to take the brand to the next level using Metaverse as the creative agency.  Zilliqa states, give us your marketing budget and we will take things to the next level. Zilliqa using their MaaS helps the brand right from “establishing the concept” of what they can possibly show case about their business in the metaverse through “building and launching their own token for the brand” or just make payments possible by integrating fiat systems without crypto and a range of other stuff.

Thus, the Metaverse as a Service (MaaS) provided by Zilliqa is truly incredible. So, like anything else, your metaverse branding can look as great as your budget permits.  If there is not too much money to keep going, users can test the waters by having just a small shop.

However, since everything is open source another brand will copy this business idea. However, bring tied to Zilliqa provides the advantage of upgrades quicky to mainnet, because if in the future some new feature is needed, the developers can push it to the mainnet very soon. The carbon foot print in the Zilliqa Metaverse is also cool.

The end goal of Zilliqa is to enable mass adoption of crypto and blockchain as a no-brainer for all.