Adam Cochran, published about branding and marketing for crypto startups.  He pointed to how he has spent a significant part of his career focusing on branding and marketing, both for startups and Fortune 500s. He recollects how he has been spending a lot of time thinking about what matters and which type of company.

He pointed to how people conflate both branding and marketing.  He said they are not stuff that should be left to an intern who is managing Twitter accounts nor to someone who is doing blog posts.

The brand is more than a name and logo.  It is the logical and emotional response that invokes triggers in the customer. The consumer’s mind space is segmented, private, and it is in the individual person and their demographic.  It is about how customers relate to your brand.

The mind space of the customer after the coming of the internet has shifted from being just in the customer’s mind to be partly interwoven in the public narrative.

He tends to imply that branding messages are dialogues than monologues. A brand he says is how people feel about it.

He eventually narrows down, stating, “While centralized crypto products are starting to reach the stage of brand visibility marketing, or spending on CTA conversions, most DeFi projects will burn through their cash in a wasteful fashion with “CMOs” who don’t know what they’re doing.”

Decide what one thing you want your brand to represent. Focus on authentically connecting with your earliest users in ways that don’t scale, and embody your brand in these interactions.

Adam Cochran pointing to the Infrastructure bill, stated, “Let’s be clear in choosing to support this last-minute proof-of-work focused amendment.  The White House gives a massive middle finger to its climate agenda while showing political adversaries its complete lack of understanding of critical emerging technology.

Regardless of how you feel about those agenda points, the most salient argument against this legislation is that it breeches core promises that this administration made to the American people, which should be the loudest message here.

It doesn’t matter if they do. When you make a policy promise, your voters care about that agenda. Regardless of what your actual agenda is, being seen as pulling away from your policy by voters is the Achilles Heel of any policy action.

It doesn’t matter what they think on that matter. It matters that they are pulling back from a core promise their voters care about. If they want to have a line in the sand there, it’s fair, but it’s also fair that everyone in crypto makes damn sure everyone else knows the trade-off.

Robert Salvador expressed:  Next bill will have ESG and attack Bitcoin on that end. This is the final boss. Legal teams and big crypto companies need to band together in court. Probably, the only way to stop this.”

Community response:  Is that in the best interest of the voters or the banking lobby group? Let’s face it government around the world is run by lobbyists.