Metaplanet, a Tokyo-listed investment firm, has announced its plans to establish a wholly owned subsidiary in Miami, Florida, aiming to strengthen its bold Bitcoin (BTC)-focused treasury strategy. The firm, which is already the largest corporate holder of Bitcoin in Asia, is taking strategic steps to expand its presence in the U.S. and further solidify its position in the global Bitcoin ecosystem.

Establishing Metaplanet Treasury Corp. in Miami

On May 1, 2025, Metaplanet revealed that it would operate its new U.S. entity under the name Metaplanet Treasury Corp., which will be based in Florida. The decision to set up shop in Miami stems from the state’s growing reputation as a global hub for Bitcoin innovation, corporate adoption, and financial liberalization. Metaplanet’s CEO, Simon Gerovich, explained that Florida offers a clear strategic advantage for fostering operations across various time zones, especially given the state’s increasing prominence in the Bitcoin space.

Metaplanet plans to raise up to $250 million in capital for its Florida subsidiary, which will be crucial in accelerating its Bitcoin treasury strategy. This move is designed to expand the firm’s access to liquidity while tapping into the substantial institutional investor base in the U.S., one of the world’s leading financial markets.

Capitalizing on Florida’s Bitcoin-Friendly Environment

The choice of Florida reflects Metaplanet’s strategy to build a stronger foundation in one of the most Bitcoin-friendly regions globally. Florida has gained recognition in recent years for its progressive stance on Bitcoin, attracting various companies and investors keen to capitalize on the cryptocurrency’s growing influence.

Metaplanet’s new U.S. subsidiary will serve as an important operational arm for the firm, helping to scale its ambitious Bitcoin holdings and increase market presence. The firm’s decision to expand operations to the U.S. is seen as a clear indication of its commitment to its Bitcoin treasury strategy, which has been a key driver of its success.

Targeting 10,000 BTC in 2025 and 21,000 BTC by 2026

Metaplanet has set an ambitious target to acquire 10,000 BTC by the end of 2025 and aims to double that to 21,000 BTC by the close of 2026. The firm’s Bitcoin accumulation strategy has already gained significant momentum since it first adopted this approach in April 2024. Most recently, Metaplanet surpassed the 5,000 BTC milestone after purchasing an additional 145 BTC, bringing it halfway to its 2025 target.

The Bitcoin purchases made by Metaplanet have been financed through what the company has described as “Asia’s largest-ever” capital raise of $745 million. This fundraising was structured using zero-discount moving strike warrants, marking a significant step in its efforts to acquire the leading cryptocurrency at scale.

A Strategy Inspired by Michael Saylor’s Bitcoin Playbook

Metaplanet’s Bitcoin acquisition strategy closely mirrors the approach pioneered by Michael Saylor’s Bitcoin development company, Strategy. Saylor, known for his massive Bitcoin buys through his company, has influenced other firms to adopt similar treasury strategies. Earlier this week, Strategy announced the acquisition of an additional 15,355 BTC for $1.4 billion, bringing its total holdings to over 553,555 BTC, which represents more than 2% of all the Bitcoin that will ever be mined.

Metaplanet’s bold strategy highlights its confidence in Bitcoin’s long-term value and its belief in the cryptocurrency’s potential as a store of value. With institutional adoption continuing to grow and companies like Metaplanet leading the way, the future of Bitcoin as a treasury asset looks increasingly promising.

The Role of Eric Trump in Metaplanet’s Expansion

In a significant move to bolster its strategic position, Metaplanet also appointed Eric Trump, the son of U.S. President Donald Trump, to its advisory board. His appointment reflects the firm’s commitment to aligning with influential figures who can help guide its expansion efforts and enhance its visibility within the U.S. market.

Metaplanet’s expansion into the U.S. market, coupled with its ambitious Bitcoin accumulation strategy, signals the firm’s dedication to becoming a major player in the global cryptocurrency ecosystem. With substantial capital backing, a clear vision for the future, and an expanding presence in key markets like Florida, Metaplanet is positioning itself to lead the charge in the next phase of Bitcoin adoption.

Conclusion

Metaplanet’s move to establish a subsidiary in Florida and raise up to $250 million is a major step forward in its Bitcoin treasury strategy. With its ambitious targets and significant capital support, the firm is clearly making a bold play to cement its position as one of the leading institutional holders of Bitcoin. As more institutional investors flock to Bitcoin, Metaplanet’s efforts may well inspire other firms to follow suit in building substantial Bitcoin reserves.