Strategy, formerly known as MicroStrategy, continues to make waves in the cryptocurrency world with its aggressive Bitcoin acquisition strategy. Recently, the firm added 6,556 BTC to its portfolio, a purchase valued at $555.8 million. This bold move brings Strategy’s total Bitcoin holdings to a staggering 538,200 BTC, worth around $36.47 billion. As a result, the firm has achieved an impressive 12.1% year-to-date (YTD) yield in 2025, fueling speculation about Bitcoin’s potential to hit the $90,000 mark.

Bitcoin’s Role as a Hedge: A Shifting Narrative?

While Bitcoin’s price has shown signs of recovery, the cryptocurrency’s reputation as a hedge against inflation is increasingly under scrutiny. Once viewed as a reliable asset to safeguard against economic uncertainty, Bitcoin’s volatility and sensitivity to economic shifts are causing some investors to reconsider its role in their portfolios. With global market conditions, including the policies of major economies like the U.S., continuing to impact Bitcoin’s performance, many are questioning whether the digital currency can maintain its place as a safe-haven asset.

Innokenty Isers, CEO of Paybis, a prominent crypto exchange, has voiced concerns about Bitcoin’s diminishing appeal to risk-averse investors. He noted that Bitcoin’s volatility could prompt investors to explore alternative inflation hedges. As economic uncertainty grows, particularly in the face of trade wars and inflation, investors are increasingly hesitant to allocate large sums to Bitcoin as an economic safeguard.

Strategy’s Investment Approach: Long-Term Vision Amid Market Volatility

Strategy’s focus on Bitcoin is more than just a reaction to short-term market trends. The firm’s investment strategy, initiated by Michael Saylor in August 2020, has been centered around long-term growth. By acquiring massive quantities of Bitcoin, Strategy has capitalized on the cryptocurrency’s price surges, yielding significant returns for its investors.

Saylor revealed that the latest acquisition, purchased at an average price of around $84,785 per Bitcoin, is part of a broader strategy aimed at maintaining exposure to Bitcoin’s potential growth. “We’ve achieved a BTC yield of 12.1% YTD 2025, and our total Bitcoin holdings are now worth $36.47 billion,” he stated. This substantial purchase aligns with Bitcoin’s steady rise toward the $90,000 target, which has given Strategy’s strategy further credibility.

Stock Premium Narrows: A Shift Towards Fundamentals

While Bitcoin’s volatile price movements have played a major role in boosting Strategy’s stock price, there is evidence of a shift in investor sentiment. In the past, investors were willing to pay a significant premium for Strategy’s stock, driven by the excitement surrounding Bitcoin. However, recent data shows that the NAV (Net Asset Value) multiplier has decreased, meaning that investors are now valuing Strategy based more on its fundamentals and less on speculative Bitcoin hype.

This shift indicates that market participants are becoming more cautious, and that the hype-driven investment in Bitcoin is giving way to a more balanced approach, where long-term growth and financial stability are taking precedence. As Saylor shared, more than 13,000 institutions and 814,000 retail accounts now hold Strategy’s stock directly, with millions more exposed indirectly through ETFs and mutual funds.

Looking Ahead: Can Bitcoin Reach $90,000?

As Bitcoin continues its climb towards $90,000, Strategy’s strategy remains a point of intrigue in the world of cryptocurrency. Despite the growing skepticism around Bitcoin as an inflation hedge, the firm’s massive Bitcoin holdings and impressive yields position it as a key player in the market.

However, the narrowing stock premium and cautious market sentiment suggest that Bitcoin’s path forward may be less predictable than in the past. For now, Strategy’s long-term approach to Bitcoin remains its primary strength, and the firm will continue to ride the wave of Bitcoin’s growth while adapting to an evolving financial landscape.

In conclusion, while Bitcoin’s future remains uncertain, Strategy’s bold investment decisions have set the stage for continued influence in the cryptocurrency market. As the digital currency moves closer to its $90,000 target, investors and firms like Strategy will be watching closely to see if Bitcoin can maintain its momentum in the coming months.