NFTs (non-fungible tokens) are expected to be unique and that which cannot be replaced with something else.  The base infrastructure to create these assets is the blockchain on which there is a cryptocurrency and based on the value of which NFTs are created.

Grassroots Cryptocurrency Adoption In-Game Economies

The major reason for Grassroots cryptocurrency adoption have been play-to-earn gaming and further remittances from overseas. The demand for blockchain games has grown multifold. Cryptocurrency based games where NFTs are used to purchase virtual assets have created in-game economies.

The play-to-earn blockchain gaming model makes it possible for players to earn NFTs, cryptocurrency or other valuable digital assets by playing games. Since this model helps players earn money and eventually making it possible for game developers to create engaging and profitable games – cryptocurrency and NFTs have been created and used to support in-game economies.

This also eventually let to peer-to-peer trading of virtual assets and NFTs between players. In-game economies, which are completely powered by NFTs, and cryptocurrencies is already a well-established concept.

Incorporating NFTs into gaming economies has proved the potential to create more engaging, transparent, and secure gaming experience for players.

Brands Leverage NFTs to Engage Customers

There have been launches of High profile NFTs by celebrities and sports teams.  Influencer marketing of NFTs is a very common trend in digital art NFTs as collectibles. NFT influencers manage to reach massive numbers of engaged and enthusiastic audience who purchase and collect unique digital assets.  Brands can also Trademark the name and logo which is being used to promote NFT or the property represented by the NFT. Thus, contributing to brand promotion and brand loyalty.

Promotional campaigns are crucial for NFT promotions and eventually increased cryptocurrency transaction and adoption. It is very difficult to sell an NFT unless there is already an audience. There is a need to find the buyers and to create them with promotional campaigns. Just because an NFT has been created and uploaded on a website it does not sell by itself. It should be promoted.

User retention is a major challenge for several brands. Repurchases are declining.  Building a strong brand loyalty is important to increase repeat purchases.  NFTs are now becoming a new tool to narrate the brand.

Social media is being increasingly used to promote NFTs and brands are using them to improve loyalty. NFT marketing is an integral part of several brand promotions.  Top brands like Coca-Cola, Nike, Lamborghini, Burger King, and Samsung use NFTs to promote their brands.

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