For those wondering why a company would want to invest in a virtual office in the metaverse?   Businesses of any kind happen where there are people and the society. Brands follow people and do all it takes to include and have people adopt their brand. And, now metaverse is the tool to encourage brand adoption.

Louis Vuitton Malletier, commonly known as Louis Vuitton, is a French high-end luxury fashion house and company founded in 1854.  For six consecutive years (2006–2012), Louis Vuitton was named the world’s most valuable luxury brand. Its 2012, valuation was US$25.9 billion. In 2013, the valuation of the brand was US$28.4 billion with revenue of US$9.4 billion. The company operates in 50 countries with more than 460 stores worldwide.  Recorded revenue of 64.2 billion euros in 2021.

When Louis Vuitton stepped in to metaverse, CEO Bernard Arnault stated, “Luxury brand Louis Vuitton may consider metaverse as a business opportunity.”

He, however, acknowledged that the company was aware of bubbles.  He did sound to imply that speculative bubbles are something they need to be cautious about as they have limited commercial value.

“We have to be wary of bubbles. At the beginning of the internet, there were all sorts of things popping up and then the bubble burst. There may be relevant applications, but we have to see what universes might actually be profitable.”

However, he agreed that metaverse is “thought-provoking.” And that many brands might have a future with it.  However, added that he was “watching to see how it generates a profit”.  Louis Vuitton is evolving to be one of the best story tellers in the metaverse space along with Nike, and Sotheby’s.  They are each category leaders.  They are collaborating and fusing their distinct, individual stories, while creating even more extreme uniqueness.

In “Air Force 1”, created by late Virgil Abloh, three brands collaborated on the metaverse project namely Louis Vuitton, Sotheby and Nike.  Since Abloh’s passing, his collections became a once-in-a-lifetime stuff. Thus, the exclusive collaboration with Sotheby’s, one of the leading auction houses and a pioneer in digital metaverse auctions – a total of 200 pairs got auctioned off as an homage to streetwear. The street wear were made from leather and it features Louis Vuitton’s emblematic Monogram, Damier patterns, and a natural cowhide piping, accompanied by a specially made Louis Vuitton pilot case.

LOUIS THE GAME:  Louis Vuitton’s (August 4, 1821), the fashion house developed a video game that combines its heritage, innovation, and NFT art.

It stars Vivienne, which is a playful character resembling Louis Vuitton. Players within the game will be able to enjoin the immersive experience which is the travel into a virtual world where they explore the fashion house’s legacy.  Players will be able to collect monogram candles.  The monogram candles will serve as a key to access more levels.

NFTs will randomly appear as players graduate up and higher through the game’s various levels. These NFTs are collectibles and they are not meant for sale.

Players will further have a chance to attain and stock the NFTs in the digital wallet.  These NFTs will be accessible to the users only after the end of the year – it will be locked until then.

The game is fun and transgenerational.  The game portrays the fashion house’s heritage and NFTs. Louis Vuitton hopes that through the game and future developments, the collection of NFTs will attract and therefore attract customers to their world of fashion.

Thus Metaverse is serving as a strong marketing tool for Louis Vuitton. Brands arriving in the Metaverse is becoming an everyday thing.

Louis Vuitton Brands embarking on the Metaverse is a unique crossover of fashion and gaming.

French fashion house Louis Vuitton (LV) celebrated its founder’s 200th birth anniversary by launching Louis The Game, a mobile game on was out on 4 August 2021.  Louis Vuitton Brands are not doing games for the first time – they have already had their debut in the gaming arena. LOUIS THE GAME is an action-packed adventure through six imaginary worlds.

Otherwise, for those who do not know about their progress in the metaverse space:   On July 2019, Louis Vuitton opened a temporary exhibition known as “Louis Vuitton X” in Los Angeles, showcasing items from its different collaborations over the years in their career.

In October 2019, Louis Vuitton partnered with Riot Games to create digital assets for a new skin line named “True Damage”, where you will be able to clearly see the LV logo on Qiyana in the League of Legends, along with a specialty trophy case for the 2019 League of Legends World Championship.

In June 2020, the brand collaborated with Japanese designer Nigo x Virgil Abloh capsule collection.

In October 2020, Nicolas Ghesquière reportedly revamped the La Samaritaine department store for the Women’s Spring-Summer 2021 fashion show by providing a virtual runway with 360-degree views and social-distanced seating for guests.