Electric/City ‘Brandiverse’ is the metaverse space of Charli Cohen.  Charli Cohen, Fashion label captured Pokemon fans inside Electric/City ‘brandiverse’. Charlie Cohen who were offering physical clothing are now offering Technology clothing.

At Charli Cohen, their mission is to give people a way to express identity freely and fluidly, everywhere.  Charli Cohen was born out of a need for evolved clothing and progression within the fashion industry.

Charli Cohen:  “We make NEXTWEAR: looking to the future of fashion, aesthetically, in terms of technology and in terms of sustainability.

We manufacture limited quantities of physical fashion in London, Leicester, Porto and Shanghai. We source premium, responsibly produced technical textiles from Milan, as well as upcycling from military surplus and tacticalwear.

We create digital counterparts to our physical fashion, to be experienced in-game, in AR, VR and across the metaverse.  We are dedicated to a healthier, more inclusive creative industry.”

Users who like will be able to learn more about their mental health awareness initiative – Shades of Blue. And, also about their production process and sustainability initiatives.

At the time of the launch, Yahoo Ryot Lab, alongside Charli Cohen and Selfridges, ran a three-day in-store launch where visitors were able to register for a digital wallets to enter a physical easter egg hunt, and they also had the opportunity to win physical prizes from one of Charli Cohen’s digital collectables.

Bring an industry rooted in innovation, the Brandiverse is a natural fit for fashion brands, which are embracing the power of storytelling to permit people to explore their identity using fashion in new ways and further taking it from their physical lives to their digital lives.

Trends in Twitter: “CC x Pokemon ELECTRIC/CITY is the result of nearly a year of blood, sweat, tears and an obsession with on boarding the world into the metaverse – biggest thanks to @yahoobusinessuk and @selfridges.”

The demand for immersive experience is increasing in the Metaverse space. The Electric/City Brandiverse is just one example.  Hybridization of emerging technologies is doing a great job in creating immersive brand experiences at scale.

The combination of The Pokémon Company International, Charli Cohen’s focuses on tech-inspired fashion, and a retail powerhouse like Selfridges make for an incredibly exciting collaboration.

Digital identity is becoming increasingly important.  The line between the physical world and digital world is continuing to blur. The technology clothing store gives Metaverse customers the ability to choose whether they want a physical or digital garment.  And, if digital, it further allows them to decide on what platforms they want to take it into.  Thus, digital clothing is gaining true utility as opposed to just having bragging rights.