Fashion brands are making it big in the Metaverse space.  Fashion brands are now betting on digital clothing.  They believe that people are going to be interested in technical clothing, which are virtual outfits they can wear in the metaverse space, thus creating an immersive digital experience in the metaverse space. Eventually, they believe the users will adopt their brand.

Most of the global fashion brands are actively looking for methods to engage with audiences who treat virtual reality just like it is as important as the physical world. Fashion brands firmly believe that one of the trending ways to be doing this is to integrate the industry into the meta-universe. Fashion brands are increasingly releasing products which exist exclusively in virtual reality.

Augmented reality technologies have made all this possible.  Consumers need not use their imagination to visualize how a garment looks and even how it would look if they wear them.  Consumers will be able to virtually interact with any piece of virtual clothing. Users will be able to take a 360-degree look at a clothing product. They can zoom in to examine the smallest detail, rather than relying on just the few photos which are uploaded to the website. After examining the virtual outfit at 360 degrees, users will be able to

Consumers now have the ability to even virtually try on items by dragging one or more products onto photos of themselves.

Here Are Some Luxury Fashion Brands Making it Big in The Metaverse

GUCCI:  Iconic fashion house Gucci is making it big in the metaverse.  While the Italian brand looks to tap the Gen z market, Gucci has bought a plot of digital land in sandbox, a virtual world on the Ethereum blockchain.

Gucci expressed:  Crafting the future, pixel by pixel.

Consumers are like:  Gucci and Sandbox?! I need an oxygen mask. Sandbox just keep amazes me. Gucci made the right choice in their move into the metaverse.

SAINT LAURENT:  Are also actively exploring meta-universes. The brand have expressed their intention to register the right to produce smart clothes. Users will be able to use the smart clothes through smartphones and other gadgets. The company are also planning to sell things which will collect biometric data to track the physical condition of the wearer.

BALENCIAGA:  The high demand brand are looking to bridge the gap between fashion and the digital world.

Cedric Charbit, Chief Executive of Balenciaga announced that they are creating a dedicated business to explore the marketing and commerce in the metaverse in a way to ensure continuing its innovation and presence in the virtual world.

Nike:  Nike are continuing to create a metaverse where they will be selling shoes and this is set to translate to real sales. Nike’s innovation store, which opened in New York City on the fifth avenue in November 2019, was an important step in terms of creating newness and innovation for customers.

Metaverse being a combination of multiple elements of technology – including virtual reality, compounded reality, and video – where users “live” within a digital universe is booming and brands are tapping in to the business potential.