• About Tafi
• About Coca-Cola
• Tafi-Coca-Cola Partnership
• NFTs Creating Wearable for Metaverse
• Details of Metaverse and NFTs

Tafi is an avatar company. They shape the way people express themselves in the digital world. They help create NFT Avatars, which people can use as their unique identity.

Coca-Cola fountain opened in 1886, the company has boomed on creativity and innovation, making their brand a literal American cultural icon.

Coca-Cola partnered with Tafi to design virtual wearables.  These digital wearables are to be worn in the Coca-Cola Metaverse.  They make the non-fungible token (NFT) collectibles in the Coca-Cola metaverse.

For those who do not understand, an NFT is basically a unique digital asset. From art to a video clip to a music sample — anything that lives on a machine could be an NFT. The difference is all in the term “non-fungible.” Fungible tokens or things are not unique. Also, fungible tokens are divisible.

Selman Careaga, president at Global Coca-Cola Trademark, said in a press release:

“We are excited to share our first NFTs with the metaverse, where new friendships are being forged in new ways in new worlds, and to support our longstanding friend and partner, Special Olympics International. Each NFT was created to celebrate elements that are core to the Coca-Cola brand, reinterpreted for a virtual world in new and exciting ways.”

The Coca-Cola drink in the real-time world has been an important part of shared moments of friendship.

The Coca-Cola Friendship Loot Box NFT, is a reimagined version of Coca-Cola’s highly collectible vending machine.

The vending machine once opened contains a futuristic Coca-Cola Bubble Jacket Wearable, a Sound Visualizer to capture the experience of sharing a Coca-Cola, and a Friendship Card inspired by Coca-Cola’s trading cards from the 1940s.

1. The Coca-Cola Bubble Jacket Wearable

A futuristic jacket illuminated with effervescent fizz.  This has been intentionally designed with subtle nods to Coke’s nostalgic delivery uniforms.  Thus, fusing the metallic red of the aluminum can with the caramel brown color of the delicious drink. It includes a Unique unlockable version, which can be worn in Decentraland.

2. The Coca-Cola Friendship Card

Brings back the 1948 artwork which was used in a set of Coca-Cola trading cards from the 1990s as a mark of friendship and refreshment. The metaverse-influenced improvements of the cards add motion, light and 3D features. The card bears the “Symbol of Friendship” moniker.

3. The Coca-Cola Sound Visualizer

Captures the experience of sharing a Coca-Cola making use of instantly recognizable audio cues like the pop of a bottle opening, the sound of a beverage being poured over ice, the unmistakable fizz, and that first refreshing taste.

4. The Coca-Cola Vintage Cooler

Reimagining Coca-Cola’s highly collectible 1956 retro vending machines for the metaverse. Includes an unlockable: iconic in-real-life ‘cooler’ – SMEG FAB28 retro model, made in Italy.

In the spirit of loot boxes, additional unique and valuable surprises are set to be in place exclusively to the auction’s winning bidder when digitally opened.