Some of the well-known influencers in the cryptocurrency space are Vitalik Buterin, Anthony Pompliano, Roger Ver, Ben Armstrong, Michael Saylor, Charlie Lee, Ivan on Tech, Brian Jung, Tim Draper, and Erik Voorhees.

Times are Tough in the cryptocurrency space, here are some statements from the cryptocurrency influencers to have a taste for their now attitude:

Influencers use any news as a tool whether it is about inflation, energy crisis, supply chain issues, resilience, lay off, job cuts, looming recession, global political events to create the social ripple and the news ultimately is relayed. News sets customer sentiment.

Sample Influencer Statement:

Michael Saylor: “Bitcoin is hope for Africa. Time for Bitcoin. Do you have Bitcoin Wallet installed on your mobile phone that supports lightning. No force on Earth can stop Bitcoin when the time has come. Bitcoin is a Shining City in Cyberspace. Wake up and Smell the Bitcoin. Bitcoin is Hope. Truth is the first casualty of war. Bitcoin is the King. Join Bitcoin and Twitter in the fight for Freedom.  Be honest with Bitcoin.  Bitcoin is the goal. Texas is a Bitcoin Country. For the first time in human history, we have a money that is pure information.”

People’s Mind Set: 

Bitcoin is Encrypted information; suitable for p2p micropayments with crypto proof.

BTC can’t finance the economy; can’t support economic growth; can’t support financial stability.

Bitcoin needs major upgrades to function as the bedrock of the digital financial infrastructure.

Lack of Belief in Bitcoin:

That pure information creature is good for nothing legal that other means of payment can’t do.

And it will end up with a value close to zero too, because there is no intrinsic value whatsoever in it.

No wonder Influencers keep pumping it.

Cryptocurrency Advertising and Influencer Space

Cryptocurrency advertising networks have played an important role in creating awareness about investing in cryptocurrencies. These ad networks function a lot like Google Ads. In this process, the advertisers and the publishers work together to promote cryptocurrency websites and the different kinds of cryptocurrency apps.

Cryptocurrency advertising is a kind of influencer marketing which consists of spreading the news about different crypto verticals in the social media. Thus, triggering endorsements and product placements from influencers.

The publishers do the job of promoting the brand to a larger market.  Product placement gets done by opinion leaders who have a substantial social following. These influencers are powerful because they are considered experts who can provide trustworthy sources of information about the cryptocurrency market space.

Social media stars have an inherent ability to promote cryptocurrency products and services to their followers. Eventually, the products and services promoted by the influencers will benefit. Some influences are short lived while others are long lived.

Ultimately, the end goal of advertising is to attract more customers and to enable small businesses to be able to scale up their businesses. More visibility means more business and higher ROI. There are different types of influencers like the snoopers, informers, entertainers and infotainers.

Nano-influencers are those who have 1K to 10K followers, micro-influencers have 10K to 100K followers, Macro influencers have 100K to 1M followers, Mega or celebrity Influencers have 1M+ followers.

No matter who says what it is up to the discretion of the followers to make a choice that really suits them.